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Tuesday 20th February 2007

PC World desktops go carbon neutral 5:26PM, Tuesday 20th February 2007

PC World has announced that it is going green by developing a carbon neutral computer.

The computer - which it claims will be the world's most energy-efficient, environmentally-friendly PC - will be made using recycled and recyclable materials where possible. Components will be selected for their low energy consumption.

'We're harnessing the very latest technology and the expertise of cutting edge component developers to create the first "PC PC",' said Bryan Magrath, commercial director of PC World. 'What isn't widely understood



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is the enormous progress that has been made in the creation of energy efficient computing technology over the last few years. It's a process that we expect to accelerate in the months and years ahead.'

Because the manufacturing process can't be perfectly carbon neutral, the computer superstore will purchase top-up carbon offset credits to cover the environmental costs of manufacturing and transportation.

PC World said the computer could be on shelves as early as this summer.

PC World can't claim to be first in this race to be green, however. Evesham, for example, has already released its Evesham Crusader Carbon3 system, which is based on the 'carbon free' Via C7-D processor. Via is offering to 'offset' the amount of carbon dioxide caused by the manufacture and operation of the chip. And the likes of Very PC are producing environmentally-friendly dual-core machines using little more than 50W of electricity, such as the GreenPC.

Nicole Kobie

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