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With over 1,000 hours of content available at launch on 22 November, Microsoft will trump Apple's iTV plans by enabling users to download films and programmes direct to their games console via the Xbox live service. That said, Apple's offering, due next year, offers a more integrated approach, with users able to wirelessly stream content from Macs and PCs to the

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iTV box connected to a TV set.

CBS, MTV, Paramount, Turner Broadcasting, Ultimate Fighting Championship and Warner Bros will supply full-length TV shows as downloads to own and movies to rent. Unlike Apple, Microsoft will not for the time being sell movies.

Launch titles will include CSI, Survivor and Star Trek from CBS, South Park and Chappelle's Show from Comedy Central, and The Real World and Pimp My Ride from MTV. Movie rental titles will include The Matrix, Superman Returns and Batman Forever.

'This groundbreaking announcement is a win for everyone,' said Peter Moore, corporate VP of the Interactive Entertainment Business at Microsoft. 'It connects our partners with one of the most coveted audiences in entertainment today, and provides even greater value to our Xbox Live community, allowing them to enjoy the games and entertainment they want, when they want it.'