News

[PSUs]

Thursday 13th July 2006

Dell goes into company blogging 11:04AM, Thursday 13th July 2006

Dell is the latest company to set up a company blog called One 2 One with the promise of 'Direct Conversations with Dell'.

As the world's biggest seller of computers, the company has come in for its fair share of criticism over its customer service and support. The blog is said to be inspired by Channel 9, a blog set up by a Microsoft employee with the blessing of the powers-that-be in Redmond as a way of putting a human face on a big corporation.

The Dell blog will be written by a number of employees.



ADVERTISEMENT

However, early postings by Dell staffers have read more like company brochures and sales material rather than an attempt to engage with its customers and has been greeted with a raspberry by many of its visitors.

One long time critic of Dell, Jeff Jarvis says it is 'filled with promotions for Dell's wonderfulness', while Steve Rubel says 'failed to get the blog going the way that they could have'

Ex-Channel 9 blogger, Robert Scoble, who knows something about fending off the rotten tomatoes when writing from within an unpopular big corporation, advised Dell's critics to 'give them a couple of weeks to get settled into their new homes before we start lobbing rocks through their front windows'.

Steve Malone

Submit to: Digg | Slashdot | Del.icio.us | Technorati