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WeRead is an application that currently works across Facebook, MySpace, Orkut, Hi5 and Bebo, and has more than two million registered users.

The application already boasts over 40 million books on its members' virtual bookshelves, with the weRead community already having written over 1.5 million book reviews.

"The Lulu/weRead combination is the first step toward the democratisation of the book," said weRead co-founder Krishna Motukuri. "Anyone should be able to write a book and let the marketplace rate it fairly in a way that people can trust."

Bryce Boothby, president and COO of Lulu Enterprises hailed the partnership as a groundbreaking venture. "This clearly changes the game in publishing by bringing together traditional and self-published works in one marketplace," he said.