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Dubbed Vostro, which is Latin for 'yours', Dell's new notebook and desktop computer offerings are all designed to help reduce costs, time and complexity for smaller businesses, according to company executives.

"Vostro changes the game by empowering small business owners to choose the exact IT solutions they need to be successful," Dell's chairman and chief executive Michael Dell claims. "For too long, entrepreneurs have been forced to fit consumer or large corporate solutions into their unique environments."

Prices for the new products start at £129 and £229 (excluding VAT and delivery) for desktops and notebooks respectively. Those buying Vostro PCs will also benefit from one year of Business Hardware Support warranty as standard.

The new Vostro vision also incorporates a range of automated support tools aimed at addressing the major technology headaches small businesses have to contend with. These include Dell DataSafe Online, which is designed for the online backup of up to 30GB of data; an online

The global launch of its new Vostro notebook and desktop computer offerings has been complemented by an organisational refresh to ensure dedicated resources internally to support the new drive.

But that renewed focus won't be at the expense of other customers, says Charlie Tebbs, director of brand management, for Dell's home and small business division in Europe. "You will never see us risk any particular segment or our business from the largest to the smallest customer," he claimed, when challenged that sceptics may suggest it's a case of 'robbing Peter to pay Paul'. "We are reallocating resources without opening up any risk in other areas," he added.

Today is just the beginning of the Vostro journey, according to Dell which is tipped to add another desktop to its new line up next month. "We're in this for the long term, there's no doubt about it. And I think we will be very successful," says Tebbs.

"Do we believe that these products and services will allow us to significantly increase our market share? Yes we do. We do expect to take an additional slice of the market but we won't declare a specific goal for that."

In conjunction with today's Vostro announcement, Dell also teamed up with Intel to unveil a new micro site aimed at giving small businesses the information they need when making technology buying decisions.