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Txtlocal review

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Verdict

With competitive pricing, a rich set of features and an advanced interface, Txtlocal is our SMS service of choice

Review Date: 5 Aug 2009

Price when reviewed: Free

Overall Rating
5 stars out of 6

Features & Design
6 stars out of 6

Value for Money
5 stars out of 6

With Twitter still grabbing all the headlines it’s easy to overlook SMS for short messaging, but with three billion users worldwide, “texting” eclipses its new competitor. Txtlocal allows businesses to exploit this community by having a two-way SMS dialogue with their customers.

Users first purchase a block of non-expiring credits priced in bands from 8p for 100 messages down to 3.9p for 50,000. They then get access to a range of facilities, including receiving SMS via a dedicated keyword on a shared number (for example, “text PC Pro to 07786200690”), forwarding received SMSs via email, setting up auto-responders, using an email-to-SMS gateway, and accessing a feature-rich API. The latter is a great way to integrate SMS functionality into your own applications. A comprehensive web interface is used to managing messages and groups of recipients, as well as configuring the other parts of the service.

Optional extras include having a dedicated inbound number or using a five-digit SMS short code. This can also be dedicated, although to save costs you can use a shared number with a keyword. Txtlocal also offers premium rate short codes, where you earn a percentage of the revenue – for a £1 text message you’ll receive anything between 57p and 33p depending on the sender’s network. Sending and receiving MMS messages is also available.

To test the service we sent messages to mobile numbers on various UK networks. They all arrived within seconds of being sent. We also tried sending to a switched off mobile, and the online reporting correctly identified that the message had been sent but not yet delivered. We tested the inbound SMS facility including setting up an auto responder, and everything worked as it should.

The web interface is fairly new, and while it’s very wizzy with its use of jQuery and Ajax, we did find a couple of minor glitches, all fixed within an hour or so of reporting them by Txtlocal's fast and efficient support.

We were very impressed with Txtlocal – it offers a wide range of facilities at an affordable price. What’s more, there’s a free ten-credit trial available so you can test all of the features.

Author: Paul Ockenden

User comments

Very cool service!

I have used http://www.txtlocal.co.uk since 2007 to promote my DJ night in Wigan. I simply asked people to text JIM to 077862xxxxx and they join my contact list - and then I send news and gigs to them for just a few pence.
I could not manage without it now - I have thought about using Twitter (as reviewer says) but it doesn't reach everyone - Txtlocal does. The new interface is cool - takes about 20 seconds for me to send messages to my groups.
I also use the inbound system for song requests - the number is printed at the bar at weddings and parties - people text in and I get an email with their request... very high tech eh? ;-)

J.

By JamesMitch on 15 Aug 2009

Good Service But TextTank Is Better (And Cheaper)

I agree with the reviewer about SMS being a better medium to contact people over Twitter but there is a better service out there.

I use www.TextTank.co.uk - It's almost the same as TxtLocal but much easier to use, more features and best of all - it's cheaper!

Just my opinion but after trying both i think TextTank is the one to go for, Sorry PC Pro!

By buster007 on 17 Aug 2009

Good Service But TextTank Is Better (And Cheaper)

I agree with the reviewer about SMS being a better medium to contact people over Twitter but there is a better service out there.

I use www.TextTank.co.uk - It's almost the same as TxtLocal but much easier to use, more features and best of all - it's cheaper!

Just my opinion but after trying both i think TextTank is the one to go for, Sorry PC Pro!

By buster007 on 17 Aug 2009

Hmm

Yes.. I have looked at TextTank.. and yes it is a little cheaper.

However, it has a fraction of the features of Txtlocal (or Clickatell & Bulk SMS who I also experimented with). All were faster and more reliable than TextTank (the mailmerge was garbled when it landed on my customers phones!!) - and I ended up choosing Txtlocal due to the superb UK based support I received.

You get what you pay for.. a few pence more for greater reliability, first class support and a richer feature set is certainly worth it IMHO.

It is like the difference between a Skoda and a Rolls Royce. Both get you to your destination (most of the time!)... however, you pay more for the little extras and reliability.

By JamesMitch on 19 Aug 2009

I've tried them all

I have tried txtlocal, clickatell, bulksms, cardboardfish, aql and texttank.

texttank is the cheapest and i think the best quality. It delivers just as quick if not quicker than the others and works just fine for me. I'd say it is the "Rolls Royce" service to use James Mitch's words.

I found it is run by cardboardfish and they
have been around for 10 years and they stress they only use their direct connections to the uk operators to provide the best service. They do all texttank's support which is 24/7.

By Teddy on 24 Aug 2009

Txtlocal rules!

Well, I tried TextTank again yesterday - but hot footed it back to Txtlocal. It was ok, but very limited in functionality - I could not set up a working autoresponder or email to SMS so gave up (after phoning support and getting nowhere - I guess it was a Sunday, but Txtlocal answered the phone to me!).

Txtlocal is still King for me! :)

By JamesMitch on 24 Aug 2009

But for texting, texttank rules

Well I send and receive texts, not emails so for a texting site texttank does what it says, and very well.

I got a reply from their support at approx 2am last Saturday morning in response to something I asked 10 minutes earlier so i'd vouch for their out of hours support too.

By Teddy on 25 Aug 2009

Much cheaper texts available

I found e-Txt from Dynmark has cheaper prices than all of these, their highest price being 3.8p per text and you only pay for delivered messages. Thats over 1p cheaper than Txtlocal, and still cheaper than Texttank

By doobie76 on 1 Jul 2010

Much better value

Excellent comments but the industry has really moved on and newer companies like onesixty.co.uk offer some amazing services and priced much more competitively than those above.

By RichardBranson on 24 Jul 2010

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