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Adobe Photoshop CS6

Creative Cloud: the best way to buy Creative Suite?

Posted on 7 Dec 2012 at 09:22

Tom Arah investigate's Adobes Creative Cloud and asks whether it's all good news for users

Adobe’s Creative Suite (CS) is currently going through a period of fundamental change. Previously, I’ve focused on this seismic shift away from Flash towards universal HTML5 and device-specific native apps, but equally significant is Adobe’s new software and business model called the Creative Cloud, which promises users "ongoing membership" of "a digital hub where you can explore, create, share, and deliver your work". We’ve heard this kind of cloud-based-revolution hype before, which almost invariably proves a crashing disappointment (often literally). So is Creative Cloud any different?

The buzzword "cloud" might suggest that Adobe has set up a massive server farm to stream its CS applications directly to end users, which is accessible from any internet-enabled device, but it hasn’t. Creative Cloud remains based around the existing native CS applications installed locally on your main computer, plus one backup copy (although a small advance is that one of your installations may now be Windows and the other Mac). The fact that it isn’t true cloud-based SaaS is a good thing, since it means our applications will work just as before and access won’t depend on a working internet connection.

That said, you’ll need to connect at least once every 30 days for Adobe to check your subscription status, as Creative Cloud is essentially a reworked version of the software subscription model that Adobe introduced with CS5.5, but without the flexibility of renting individual applications.

Before you dismiss Creative Cloud, you should check the prices. The monthly rental for a full year’s subscription to the CS5.5 Master Collection costs £116, but to subscribe to Creative Cloud costs £47 (inc VAT). While the CS5.5 subscription offered no discounts to existing CS users, Adobe now offers registered owners of any CS3-or-later application the first year of Creative Cloud membership for only £27 (inc VAT) per month.

This pricing places a very different slant on Creative Cloud. Think of the CS5.5 episode as an experimental way to check the feasibility of subscriptions, but this is the real thing and its aggressive pricing and advertising demonstrate that Adobe is committed to making it work. It looks as though Adobe expects the majority of CS users to become Creative Cloud members eventually. So what can you expect if you sign up?

The magic toolbox

The Creative Cloud experience starts with the new central Adobe Application Manager, which manages your installations. Open this and you’re presented with a clean and simple dialog listing all the Creative Cloud applications, starting with the 14 that make up the full Master Collection suite. Not all of these will be relevant to your own interests, and you don’t have to install those that you won’t use. As Adobe puts it: "think of Creative Cloud as a magic toolbox that gives you the right creative tool the moment you need it".

That might sound a little over the top, but the creative power it offers – including web design and development, video production, commercial print, interactive design for smartphones and tablets, photo editing and vector illustration – is pretty extraordinary.

As a standalone suite, the current Master Collection represents pretty good value for money at £2,645, but Creative Cloud membership gives you access to all these award-winning apps for a fraction of that cost.

Positive first-user reviews show that many new members can’t quite believe that they’ve effectively bought an access-all-areas pass to Willy Wonka’s factory for such a knockdown price. This is all well and good, but Adobe is determined to make Creative Cloud far more than just a new way of paying for access to its Master Collection.

To begin with, it provides an even wider range of applications, starting with the inclusion of Lightroom for quickly managing and editing your digital photos. The main beneficiaries are web designers and developers who gain access to two additional applications: Adobe Muse, which lets you create advanced websites with absolutely no HTML coding skills; and the preview version of Adobe Edge, which lets you create Flash-style animations in HTML5.

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User comments

Its the old renting vs buying outright debate.

Renting is more expensive and you are locked in to upgrades whether you want them or not.

But if you don't have the cash to buy upfront or perhaps you just want to use a bit of software for a month for one off job then it could work out better.

By cyberindie on 7 Dec 2012

@cyberindie

Exactly. For short term contracts, it is great, you can ramp up a team, equip them with the tools they need for the project, then cancel the subscriptions again, once the contract is finished. It makes it very flexible and you don't have to worry about licensing.

You don't have to worry, that you suddenly have 20 unlicensed CS users on your premises and you don't have to fork out over 50,000 quid for licences for a couple of months of use, then stick them in the cupboard, until the next project comes along.

If the pricing stays like it is at the moment, if you bought CS outright (Master), then you would have to keep it for 5 years, without Adobe ever upgrading any component, before it paid for itself.

For existing users, it is a harder decision than new users.

For startups and people entering the freelance world, it means a much smaller up-front investment, meaning they have more money for other things.

By big_D on 7 Dec 2012

Cloud drives hardware upgrades too

The Cloud is indirectly driving hardware and operating system upgrades too.

Lightroom 4 (the only version available in the Cloud) won't run on Windows XP.

Premiere Pro and After Effects require 64 bit systems.

No 3D tools in Photoshop for Windows XP.

Basically, you need a recent 64 bit Windows 7 or Windows 8 machine, or a Mac running Lion or Mountain Lion to make the most of the Cloud.

By JohnWaller on 8 Dec 2012

Use Adobe Files In Creative Cloud and Out

Thank you for the in-depth article, Tom. To answer your question as to "...what good are the files if you no longer have the applications?" Markzware has software that helps users to access and work with some of Adobe's awesome file types, without the need for the native applications.

By PCUser on 10 Dec 2012

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Tom Arah

Tom Arah

Tom is a contributing editor to PC Pro who writes a bimonthly column in the magazine. He specialises in all things design, having set up his Edinburgh-based design company in 1987. As well as design work, he provides training and consultancy.

Read more More by Tom Arah

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