Real World Computing
Marketing the right way
20080116 [PC Pro]
Click images to enlarge
|
1 The key to AdWords' success is the never-ending split test. |
|
2 Useful and relevant autoresponder messages can make a real difference to your marketing. |
|
3 The top two entries here are using a "mail merge" technique to drop the author's name into any search containing "book". The others are general or irrelevant. It's into this space that the committed marketer can squeeze themselves. |
