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Microsoft adds child abuse pop-up warnings to Bing


By Shona Ghosh

Posted on 29 Jul 2013 at 08:59

Microsoft's Bing will display warnings when users attempt to search for images of child abuse.

The notification will tell users that child abuse is illegal, and provide a link to the Stop It Now counselling service.

"If someone in the UK tries to use search terms on Bing which can only indicate they are looking for illegal child abuse content, they will activate the Bing notification platform, which will produce an on-screen notification telling them that child abuse content is illegal," a Microsoft spokesperson said.

"The notification will also contain a link to who will be able to provide them with counselling."

Yahoo, which uses Bing's technology for its own search engine, has said it will consider a similar move. According to StatCounter, Bing currently has less than a 6% share of the UK's search engine market.

Google, with around 90% of the UK search engine market, has said it won't introduce similar pop-ups. But it is also already working on its own system to make it easier to detect and wipe images of child abuse.

"We use purpose-built technology and work with child safety organisations to find, remove and report it, because we never want this material to appear in our search results. We are working with experts on effective ways to deter anyone tempted to look for this sickening material," a spokesperson told the BBC.

Continued pressure

The move comes after the government placed pressure on tech firms to take a proactive approach to tackling images of child abuse online.

The prime minister has urged search engines to display notifications to anyone looking for illegal content, warning them of dire consequences such as "losing their job, their family, even access to their children".

BT said it would take such steps last month, showing a warning page to those attempting to access images of child abuse.

But it isn't clear how useful pop-up warnings are, with the deputy head of the Child Exploitation and Online Protection Centre (CEOP) commenting that most people don't "stumble across" illegal content via search.

Web firms have until October to implement a block against certain search terms blacklisted by CEOP, or else face legislation, the prime minister has warned.

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User comments


Pop-up warnings are just pointless tokenism - there can't be anybody using the web who isn't aware that it's illegal to look at this sort of stuff.

If the Government wants to take positive steps they should increase the funding of CEOP, not go for pointless gestures to appeal to the Daily Mail types.

By valeofyork on 29 Jul 2013


Well good for Microsoft for at least doing something, anything is better than nothing.
Where someone leads, others will follow so bravo for getting the momentum started

By markcr6 on 29 Jul 2013

Will it have the paperclip?

"You appear to be searching for illegal content. You should get some help for that."

By TBennett on 29 Jul 2013

On the Venn diagram of people who use search engines to locate child abuse and people who use Bing, statistically speaking this notification is likely to be displayed once every three years.

By revsorg on 29 Jul 2013

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