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[PSUs]| Friday 2nd June 2006 |
Microsoft returns once more to the iPod battle
11:04AM, Friday 2nd June 2006
Microsoft has launched a venture in Japan with Toshiba, JVC and local telecoms provider DoCoMo in another attempt to end the iPod and Apple's dominance of the digital music market.
The three companies will be joined by five others to develop portable players for the Japanese market, with Microsoft providing the software, Bloomberg reports.
While Toshiba and JVC will concentrate on building new MP3 players, DoCoMo plans to introduce a mobile phone handset that will be compatible with the Microsoft software.
Japan differs from the other leading digital music markets in that mobile phone sales account for more than 90 per cent of total downloads. However computer-based sales are gradually taking a larger share in a market that has grown by 71 per cent over the past year.
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