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Available for the first time in a colour other than white, namely black, the new iPod provides either 30GB or 60GB of storage. Or as Apple likes to put it, the 60GB model lets you store 15,000 songs, 25,000 photos or 150 hours of video.

Video comes either from the new Video Store branch of the iTunes Music Store, which currently offers over 2,000 music videos and six short films from Academy-Award winning Pixar Animation Studios plus current and past episodes of popular TV series.

The new iPods are also thinner

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and slightly lighter than the last revision. They cost £219 for 30GB and £299 for 60GB and begin shipping in seven days.

'The new iPod is the best music player ever - it's 30 per cent thinner and has 50 per cent more storage than its predecessor - yet it sells for the same price and plays stunning video on its 2.5-inch colour screen,' said Steve Jobs, Apple's CEO. 'Because millions of people around the world will buy this new iPod to play music, it will quickly become the most popular portable video player in history.'

The introduction of video on the iPod at least demonstrates that, occasionally, Jobs gets it wrong. In January 2004 he told the New York Times that he was sceptical about handheld video players although he refused to say whether Apple was working on one.

For more information about the new iPods go to www.apple.com/uk/ipod. Access to the Video Store requires the newly released iTunes 6.