Amazon opens software download service

Amazon is continuing to broaden its online sales offering by unveiling its new software download service

Amazon has begun selling downloadable software, as it seeks to expand its range of virtual offerings.

The company's US store has begun selling a selection of tax software for Windows, but promises that the "offerings will continue to grow in number". A commitment backed by its plan to begin selling OS X downloads.

While Amazon is far from the first company to sell software downloads, its huge web presence and ability to market downloads in other parts of its store, give it a commanding base to exploit.

The new service is also supported by the Amazon Media Library, which stores a record of all the software purchased so it can be reinstalled at any time.

A free sample download is available from the new downloads section of the Amazon site.

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