Acer targets enterprise with hardware guarantee
By Christine Horton
Posted on 22 Jan 2013 at 14:11
Acer is launching a new aggressive channel programme to support its enterprise products with the aim of achieving double digit market share within a year.
The "Acer Promise" means that if an Acer PC develops a hardware fault in the first year, the company will fix it free of charge and refund 50% of the price to compensate customers for the inconvenience.
The scheme is the first among the big four PC vendors, although laptop rivals such as Samsung and Toshiba have similar offers on higher-end models.
The new enterprise push will target around 1,300 partners and according to Nathan Knight, head of Acer UK’s commercial business unit, the current tough financial climate means customers offered products at a "great price point and quality, will change brand".
Knight said the firm’s comprehensive new service and support offers a spring board to the commercial market and the firm aims to have double digit market share by 2014.
Acer has slipped to fourth in the IDC overall PC shipments report, but it has experienced strong growth in the commercial sector growing from 3% to 10% market share, based on data from analyst firm Context.
The Acer Promise relates specifically to the TravelMate 4, 6 and Timeline X series of professional notebooks and the Veriton series 4 and 6 of professional desktops. The firm is also running a trade-up programme around these models as well as a series of special channel promotions.
Acer has also changed critical support procedures based on feedback from the channel. Primarily, if an Acer PC should fail within the first 31 days, customers can contact a UK-based call centre and Acer will replace the product the next business day. The new programme will cover high-end business PCs and laptops, although Knight hinted that the concept may extend to servers at a later date.
Acer is also planning a range of thin clients and workstations that will further extend its reach into enterprise markets but Knight stressed that the firm would not be offering a software stack like rivals HP and Dell.
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