RealNetworks puts the DRM into Helix

By Alun Williams

Posted on 9 Jan 2003 at 13:06

RealNetworks has incorporated digital rights management (DRM) into Helix, its digital media streaming technology.

It is available now in beta form for the PC but under development for a wider range of consumer electronic devices. The Helix DRM supports the use of RealAudio, RealVideo, MPEG-4, MP3, H.263 video, and AAC and Narrowband AMR audio.

DRM enables content providers to better control access to their resources - 'the secure delivery of media to PCs and home appliances' in the words of Real. Windows Media Player has long had this capability, which has given a strong advantage to Microsoft when dealing with heavyweight commercial content providers. For example, online betting site attheraces.co.uk chose WM over RealNetworks precisely for this reason, as it had to protect its content of live video feeds of races and race archives.

'Until today secure digitally delivered content has been a ball of confusion,' said Rob Glaser, founder and CEO of RealNetworks. 'Consumer electronics manufacturers have been forced to integrate a new media player and DRM for every secure format they wish to support. Content owners have not had a clear path for delivering their content to secure consumer devices. By breaking these barriers I believe Helix DRM will unleash a new wave of legal, digital content for consumers to enjoy at home and on the go.'

Real has already announced that RealNetworks that Helix DRM will be used commercially by film and television services from Sony Pictures Digital Entertainment, Starz On Demand and EMI Recorded Music.

You can find demos of the supported formats at realnetworks.com.