Twitter earned Dell $9 million
By Stuart Turton in Hannover
Posted on 3 Mar 2010 at 12:13
Dell has claimed that direct sales of its products through Twitter and Facebook earned it $9 million in 2009, as the company urged small business to make best use of social networks.
Speaking to delegates at CeBIT, Stephen Felice, the president of Dell's small and medium business group, claimed that businesses needed to lose their fear of social networks.
"We interact with 3.5 million people through Twitter, Facebook, blogs and Flickr, and we generated $9 million in direct sales through Twitter and Facebook. These are powerful tools," he said.
"But, we don't just use them for generating sales. Social media gives you information that you can use in real time, and base decisions on.
Most people think that the use of innovative technologies are used by enterprises, but they’re not, they’re first deployed by SMBs
"This is a really powerful tool for SMBs, who don’t have the marketing dollars for traditional advertising. Social media offers a cheap way to form a really personal relationship with customers," he said.
He went on to warn small businesses from continuing to play it safe as the economy stabilises, claiming they were the ones who needed to lead the recovery.
"Most people think that the use of innovative technologies are used by enterprises, but they’re not, they’re first deployed by SMBs," he said.
"If you look at Dell, Google, Facebook, they were invented in dorm rooms by people not going to class. Innovation isn't the domain of the enterprise."
Is your business a social business? For helpful info and tips visit our hub.
- 20 years of PC Pro: our best covers
- Why we've closed the PC Pro forums
- How to turn off Google Location Tracking
- 20 years of PC Pro: our greatest review mistakes
- 20 years of PC Pro: our first A-List
- Wikipedia's "right to be forgotten" protest hits the wrong note
- 3D printing hits the high street for plastic selfies
- 20 years of PC Pro: What amazed us in our first issue
- How Google Glass ruined my lunch hour
- Smartphone battery packs: can a USB power pack beat the festival battery blues?
- How to sell more ebooks on Amazon
- 10 ways to make your business more secure
- Top five VoIP mistakes
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office