Tech companies soar in top brands list

 

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By Barry Collins

Posted on 18 Sep 2009 at 08:39

Technology companies have benefited from the global economic slowdown to improve their standing in the list of the world's top 100 most valuable brands.

While the giants of the motoring and banking trades have seen their fortunes wane, several leading technology companies have climbed up the league table.

IBM occupies second place, with a brand value of $60 billion according to the Interbrand survey. Microsoft is in third, with Nokia in fifth. All three retain their position from last year.

Google has seen its star continue to soar, moving from 10th in the list in 2008 to seventh place this year, with a $31 billion valuation.

Samsung and Apple both recorded significant climbs. Samsung now occupies 19th slot, moving up two places, while Apple is right behind the Koreans in 20th - an improvement of four places on its 2008 rankings. HP inched up from 12th to 11th, while online retailer Amazon shot from 58th to 43rd.

It's not all good news for the tech giants, however. Intel fell back from seventh to ninth, while Sony fell from 25th to 29th.

THE TOP GLOBAL BRANDS (top 10 + selected tech companies)

1. Coca Cola

2. IBM

3. Microsoft

4. General Electric

5. Nokia

6. McDonalds

7. Google

8. Toyota

9. Intel

10. Disney

11. HP

14. Cisco

19. Samsung

20. Apple

24. Oracle

27. SAP

29. Sony

33. Canon

35. Dell

42. Philips

43. Amazon

46. eBay