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BT offers sports channels free to broadband customers


By Nicole Kobie

Posted on 9 May 2013 at 14:28

BT has revealed its new selection of sports channels will be free for broadband users.

BT is rolling out three sports channels, which will include weekly Premier League football games. The HD package for all three channels will cost £15 a month for people without BT lines.

Broadband customers will get it for free - even if they aren't signed up to any other BT television package - but BT's fine print points out that the offer is for "new and existing broadband customers who sign up for 12 months or have 12 months remaining on their contract".

BT Sport will be available via the ISP's own TV service, as well as Sky's satellite service, online and via a new app for smartphones, tablets and PCs.

The move puts BT squarely in competition with Sky, which charges £50 for its lowest-rung sports package.

BT claims that only one in five households pay for a premium sports package, "possibly due to the high prices that have resulted from there being little real competition".

CEO Ian Livingston said the deal means competition will shift back to broadband packages, rather than television. "BT is the home of broadband so the fight for customers will now take place on our own turf," he claimed.

While BT has 6.3 million broadband customers, it has only 750,000 pay-TV customers, according to the BBC - compared to Sky's ten million TV customers - and 4.3 million broadband customers.

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User comments

Just looked online since I have infinity with youview and it seems that I'll get it automatically as I'm in contract and if you order before the 1st August the HD channels are also free for a year (don't know about the SD channels). Also you have to have ongoing renewal to get it "at a discount".

Still, this will be a nice little bonus if there's anything on which interests someone in my house and may also save my brother money if he renews since he has BT broadband anyway (no LLU providers where he lives and he has sky/ESPN).

By tech3475 on 9 May 2013


I don't know how or in what order it came about, but this is largely taking over from ESPN.

I had an e-mail from Sky informing me that my ESPN subscription would be terminated 31.7.13 so I instantly rang them to ask how I'll be able to see the UFC (I can't STAND football.) They couldn't be certainly, but thought it was going to BT. So there you go.

Shame as I left BT due to consistently awful service.

By captaintau on 9 May 2013

Take that Rupert!

Oh well, frying pans & fires.
I utterly refuse to pay Murdoch's inflated prices to subsidise his promotion of loony far-right "Born Again" philosophy. Think I'm exaggerating, watch half an hour of US "Fox News"....

Consequently I see no live footy, nor many other sports (goodbye F1).

BT is hardly a beacon of goodness, but it manages mainly to stick to its role of being a huge, mediocre provider of Telecoms & related Services.

Hopefully its intervention will provide Murdoch with some competition.

By wittgenfrog on 10 May 2013

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