The week in your words: Broadband, £250 cables and Vodafone

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By Stuart Turton

Posted on 13 Jun 2008 at 17:59

But not the asylum, clearly.

ASA takes dim view of Vodafone's "unlimited" data ads

And to our old friend the Advertising Standards Authority (ASA), which was busy this week slapping Vodafone's meaty wrist for implying it offered unlimited data with its "Any website, any time. £7.50 a month" offer. It all went a bit Scrabble after that, with Vodafone assuming the role of competitive dad and bringing out the Collins English Dictionary to defend its context-bending definition of "any".

"Interesting," begins Mr_Flynn, who we suspect of sarcasm. "Isn't this the same ASA who lets ISPs advertise 'unlimited' use when in fact there's a 'fair usage' clause in the small print? There's nothing like consistency and that's nothing like it."

"Dear Vodafone, have a freebie advert slogan on me. The smallest amount of websites, any time. £7.50 a month," says robgt1 helpfully.

"Just to be clear, Vodafone, we can make that: "The smallest amount of websites, for some of the time. £7.50 a month," adds greemble, clearly getting the hang of this new game.

See you next week.