Googling banned says Google
By Steve Malone
Posted on 15 Aug 2006 at 10:53
Search engine Google has set its lawyers onto publishers who use the term 'to google' and other uses of the name as a verb - even though it is now in Merriam-Webster's Collegiate Dictionary.
The company has sent out a flurry of cease and desist letters to media companies including heavyweights such as the Washington Post barring the use of Googling and has helpfully provided a list of appropriate and inappropriate uses of its name in a bid to prevent the so-called 'genericidation' of the name.
While a first reaction might to be to advise Google to lighten up and be delighted that 'googling' had entered the language as a synonym for searching, the company's trademark lawyers have been fretting for that very reason.
A number of terms that were once trademarked have become 'genericided' over the years. Eventually courts decided that the terms were so widely used as a generic name for the product - aspirin and lino are examples - that they cease to receive trademark protection.
As a result, other companies like Hoover and Xerox have fought long campaigns to prevent their trademarks from becoming synonyms for vacuum cleaning and photocopying even though the words are still widely used for these activities.
The problem arises when Google wants to protect its trademark against potential infringers who will undoubtedly use the defence that the name has become generic.
Is your business a social business? For helpful info and tips visit our hub.
- How Google Glass ruined my lunch hour
- Smartphone battery packs: can a USB power pack beat the festival battery blues?
- Windows Easy Transfer – not so "easy" in Windows 8.1
- Formula 1: what a difference virtualisation makes
- Office of the future: comfy chairs and tablets everywhere
- I went to Glastonbury and the only thing that got high was my smartphone
- Meet the robots helping teach children
- PaperLater: would you pay to print the internet?
- Amazon vs Kobo: how much to make the ebook switch?
- Phishing emails: how I nearly got caught out
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office
- How to write your company's IT security policy
- Raspberry Pi and Wolfram: a must-have for every child
- Could you get by with Office Web Apps?