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[PSUs]| Friday 7th July 2006 |
Along with 'spyware' and 'mouse potato', 'google' has now entered common parlance according to the dictionary's researchers.
The word is described as a transitive verb: 'To use the Google search engine to obtain information about (as a person) on the World Wide Web'.
Google is already aware of the potential damage such everyday use might have for its trademark name. In its annual report it notes: 'There is a risk that the word "Google" could become so commonly used that it becomes synonymous with the word "search". If this happens, we could lose protection for this trademark, which could result in other people using the word 'Google' to refer to their own products, thus diminishing their brand.'
Google has yet to respond to the news. Adobe however took umbrage when its image-editing software Photoshop began to be used as a verb to describe editing digital images and has been vocal in dissuading the world from using the word in this manner.
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