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Friday 30th June 2006
Google pips Apple to top company slot 12:27PM, Friday 30th June 2006
Search engine Google has knocked Apple from the top spot of Wired magazine's Top 40 companies.

To qualify for inclusion in the Top 40, companies had to show a hunger for new ideas and an impatience to put them into practice.

So while Apple was still praised for the iPod and iTunes dominance and 'bundling the iLife suite of creative tools with new computers', the judges advised Steve Jobs and his company to go one step further and to adapt 'the Mac OS to run Windows apps natively'.

The Numero Uno spot from the house journal of the Californian ubergeeks goes to Google with the citation that it is 'Less cuddly but more profitable than ever, the monster from Mountain View has rivals but no peers'.

Samsung stayed at number three position by virtue of its rapid product development but both Amazon and Yahoo slipped back in favour of biotech company Genentech. One surprise new entry at number nine is News Corp. headed by that venerable old gearhead Rupert Murdoch. News Corp's addition follows the shrewd acquisition of MySpace last year, since when the youth-oriented community site has rarely been out of the headlines.

You can find the list here.

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