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The network's customers are granted a free website to which they can upload pictures and video clips, taken with their fancy new third-generation phones.

A video clip costs 50p and a picture costs 25p to upload to the My Gallery service. Users can also manage their blogs from a PC. The blogs can be public or invitation only and allow visitors to post comments on each entry.

'Video mobile technology is all about immediacy, whether it's downloading the latest music video on the move or being the first to share the breaking news from Big Brother with your friends. With My Gallery, you can share your antics straight away with your friends and family without being tied to a PC,' said Graeme Oxby, Marketing Director of 3.

There is a certain amount of logic to the strategy. The diary nature of blogs mean they're often used to record holidays or give friends and family day to day information about what the blogger is up to. So 3 can make its money from the daily updates blogging requires. It also makes sense to offer such a service using a mobile phone which one carries, rather than having to have access to a net-connected PC all the time.