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Internet exchanges are the means by which ISPs pass traffic between each other and reduce the number of networks that data must pass through before reaching its ultimate destination. The proliferation of faster broadband connections on the UK, currently up to 8Mbps in some cities, means that PlusNet will undoubtedly be followed by other ISPs.

The new connection provides 10 times more bandwidth than the maximum previously available and should allow ISPs to maintain service speeds and reliablity during the busiest periods.

'Our broadband customers are increasingly using their connections for data-rich media such as music files and media streaming,' said Marco Potesta, marketing director of PlusNet. 'The 10Gbps service should keep us well ahead of the game and LoNAP's cost effective connectivity means we can deliver a low cost, high speed product to our consumers.'

For more information go to www.lonap.net.