Microsoft makes new bid for mobile phone dominance
By Steve Malone
Posted on 14 Feb 2005 at 10:12
Microsoft is making another bid for the mobile phone market with the announcement of a new Windows Mobile based reference platform codenamed Peabody.
The product was announced at the 3GSM World Congress 2005 alongside co-developer, the Singapore based Flextronics. The Peabody is being touted as a high volume, low priced device with sufficient flexibility so that a wide range of models can be built from the same reference platform.
The new platform can support both video and still images, a wide range of different formats with Windows Media Player and offers seamless integration with Microsoft desktop applications such as Outlook email, calendaring and contacts.
The Peabody platform currently runs on GSM networks used Europe and much of the world. Flextronics says it is working on a new range of devices based on the next generation of Windows Mobile software to run on EDGE, the 3G` standard in North America.
Microsoft hopes that the low cost along with the familiar Windows Mobile interface will tempt the big mobile phone manufacturers into backing the new platform and finally allow it to challenge the market dominance of Symbian in the mobile market where it is and unaccustomed third place
According to analysts Canalys, Symbian took a whopping 82 per cent of the worldwide Smartphone OS market in 2004 followed by Palm with seven percent and then Microsoft with 6.2 per cent.
Microsoft is also looking to tempt mobile operators with some new research which indicates that they stand to make more money with Windows Mobile. According to a study released by Microsoft devices based on Windows Mobile deliver 37 per cent more average revenue per user than handhelds based on its rivals.
`Microsoft is providing smarter, advanced mobile solutions and creating business models that help mobile operators generate new revenue streams," said Pieter Knook, VP of Microsoft's Mobile and Embedded Devices Division and Communications Sector Business. He went on to say that device based on the Windows Mobile platform, allowed operators to offer products and services that encourage a broader range of customers to use higher-revenue-generating smart devices.
This will be Microsoft's second big crack and developing a reference platform for mobile phones. The last attempt ended in acrimony in 2002 when Microsoft's design partner Sendo pulled out at the last minute alleging that Redmond was passing company confidential information over to Far Eastern manufacturer. The companies later reached an out of court settlement.
- How to get the Windows 10 Technical Preview, plus release date, features and latest news
- Why the Microsoft Band could be a game changer
- Windows 10 trackpad shortcuts: Microsoft takes a leaf out of Apple's book
- Internet tax: what it is and why it failed
- HP's vision for the future of PCs: the 3D Sprout
- Google Glass: mugger bait, pub problem and other lessons learned from two dangerous weeks
- Twitter, please don't fiddle with my feed
- How Satya Nadella can get some pay-raise karma
- Windows 10: a step back to go forward
- Michael Dell: Cloud infrastructure is the roads, bridges and highways of the 21st century
- How to check your identity hasn’t been sold to the hackers
- Tim Cook: this is how much TV has changed since the 70s
- Westminster wins the .London battle
- 20 years of PC Pro: from deep pan pizza to virtualisation
- Five reasons why the Apple Watch leaves me cold
- How to sell more ebooks on Amazon
- 10 ways to make your business more secure
- Top five VoIP mistakes
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office