Search engine professionals launch Search Marketing Association

By Steve Malone

Posted on 25 Oct 2004 at 11:05

A group of search engine professionals have formed the Search Marketing Association UK (SMA-UK) with the aim of promoting search optimisation and positioning.

The group temporarily headed by Barry Lloyd of MakeMeTop, is looking to establish itself as the principle organisation for search engine marketers in the UK. It is looking to provide legal advice on search engine techniques, promote best practice, publish data on the search engine business in the UK and generally represent the industry.

Lloyd said 'The UK search engine market is currently the second largest in the world outside the United States. It has became apparent that the UK should have its own association for this growing sector, set up in a manner to reflect the specific way that both businesses and trade associations operate in the UK and other parts of Europe.'

The Search Marketing Association UK can be contacted via their web site.