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Some 14 devices make up the new range that spans both business and consumer. The company's strategy is to use the control it has in design and manufacturing its own products to offer notebooks at incremental levels so that potential customers are more likely to find one that precisely meets their needs.

'The notebook market is very crowded and so it is essential for any vendor operating in this space to stand out from the crowd,' said Peter Lunn, marketing manager, notebook division, Samsung Electronics UK. 'Samsung understands that the way in which people work and play is entirely individual to them and has used its market leading design and innovation to create a range of stylish notebooks computers that allows users to find the one that most suits them.'

Notable notebooks include the M40 which Samsung is claiming as the world's lightest and thinnest ultr-portable, the Q25, and the X10plus with fingerprint reader that also happens to be the world's lightest 14in laptop - an accolade shared by X30 in the 15in widescreen category.

Prices start from 699 (ex. VAT) and all models are available now.