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Making the announcement Carly Fiorina, the HP chairman and CEO said 'What matters now is making all of the various digital entertainment products and content work together in a way that creates simple, enjoyable, intuitive digital experiences at a price that allows everyone to participate.'

At the centre of it all is the 'entertainment hub'. The company sees the hub as being a central point for serving music, video, games and photos which can be accessed throughout the home. Hewlett-Packard sees the box as also being able to control customers' TV viewing (whether from free to air, cable or satellite) either by pausing live TV or recording.

Where will you get your TV set? Funny you should mention that. At the show,

The popular iPAQ PDA is also being dragooned into the strategy. Following the launch of the 'entertainment hub' in the summer the HP iPAQ will become a remote control for all entertainment devices and digital content including music and videos, streamed either locally or remotely.

Towards the end of the year, HP will also be implementing Microsoft's Media Center Extender technology which is said to support the display all music, photo, video and TV content stored on an HP Media Center PC via Wi-Fi anywhere in the home.

Finally, no announcement can be made these days without a mention of DRM. HP says it intends to build in support for Broadcast Flag technology into its TVs, media hubs and Media Center PCs. The Broadcast Flag acts as a watermark and signals that the content is copyright protected. However, HP says the technology does not prevent consumers from making multiple copies or storing it on DVDs.