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The range, in this instance, is 3.5km - shorter than the 5.5km of 512Kbit/sec services. But this is because the signal degrades the farther away it is from the exchange. Even so, this still adds 10 million households to the eight million already in range of Bulldog's existing 1Mbit service.

Richard Greco, CEO of Bulldog, said: 'AllTime 1000 is ideal for any existing broadband user looking for more speed without more spend. It's also highly attractive for first-time broadband users that want to experience the full potential

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of high-speed Internet access - whether it's for flexible working or serious online gaming.'

Bulldog's current 1Mbit offer - AllTime 1000 - is only available within areas where it operates its own networks: London, the South East, Birmingham, Leeds, Manchester and Cambridge. It's available for £29.36 inc VAT a month and has a 40:1 contention ratio.

The new AllTime 1000 national product, however, costs £32.89 inc VAT, with a 50:1 contention ratio (the standard offered by BT), and is available immediately.

Existing Bulldog customers on the 512 service will be charged £49.99 ex VAT to shift up a gear to 1Mbit. Those coming from another ISP will have the gear shift levy waived, but will still have to pay the standard (re)connection charge and may experience a bit of downtime in the process. Those wishing to convert to Bulldog's 1MBit service from a rival ISP with no downtime are looking at £99.98 ex VAT.

BT charges ISPs £35 a pop to push a subscriber up to IPStream 1000.

For more information, visit the Bulldog website.