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Swatch Touch smartwatch in development

Swatch Olaf Hajek collection

By Jane McCallion

Posted on 1 Sep 2014 at 15:31

Swatch has announced it is working on its own smartwatch, dubbed the Swatch Touch, to be released next summer.

The device will incorporate many of the fitness features such as a pedometer or calorie burn tracker, seen in devices such as the Samsung Gear Fit and LG G Watch R, Swatch CEO Nick Hayek told Reuters.

Hayek didn't exactly pour cold water on rumours Swatch is working on the iWatch, saying he couldn't "rule out that we are, or could be, collaborating in some areas" with the big technology firms.

However, he also said there are "many things" the company can do on its own.

Expanding on this point, Michel Willemin, head of EM Marin, a microelectronics sub-division of Swatch, said: "Low-power and low-voltage microchips are our specialty. The Swatch Touch, for example, is the only battery-powered device to have a touch screen that is always active because its power consumption is so low."

iWatch components maker?

Hayek said that all the tech firms that want to partner with his company are interested not just in the company's technology but its brands, such as Omega, Tissot and Breguet.

Nevertheless, he did hint that the iWatch may contain Swatch components.

"We work with many companies, but there's no reason to shout it from the rooftops," Hayek told Reuters. "EM Marin supplies tiny parts to many, maybe also Apple. We also make batteries for others. But that's not our core business."

"Our first message for customers is the watch. If they like it, they might also be interested in the extra functions. Technology alone doesn't sell, not in watches," he concluded.

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