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Apple releases 8GB version of iPhone 5c, retires iPad 2

iPhone 5c

By Barry Collins

Posted on 18 Mar 2014 at 10:03

Apple is attempting to boost sales of the iPhone 5c by slashing its storage, if not its price.

The new model of the iPhone 5c comes with a paltry 8GB of storage - half that of the previous base model - yet still bears a premium price tag of £429 SIM-free, only £40 less than the 16GB model (all prices in this article are inc VAT).

That's not enough memory for such a powerful device

At that price, it's still £65 more expensive than better specified rivals such as the 32GB HTC One, which can be bought SIM-free for £365 from third-party resellers on Amazon.

Some have questioned whether 8GB of storage is sufficient for a modern smartphone, with games such as FIFA 14 and Call of Duty Strike Team consuming more than 1GB of storage by themselves.

"That's not enough memory for such a powerful device," tweeted our colleagues from MacUser magazine.

"Is 8GB 5c a 'cloud phone'?" they added. "iCloud doesn’t store your photos or videos; iTunes can’t stream apps, magazines, TV or films. Always be swapping."

PC Pro's iPhone 5c review concluded that the phone was "too expensive to be a low-cost option", and the pricing of the new model does nothing to alter our opinion.

Apple is clearly hoping consumers take a different view. In January, Tim Cook admitted that demand for the iPhone 5c hadn't reached the sales levels Apple was expecting.

iPad reshuffle

Apple also reshuffled its iPad line-up. The iPad 2 is finally dead, while the iPad 4 with Retina display now starts at £329 for a 16GB model. That's only £10 more expensive than the latest iPad mini at £319.

The iPad Air remains the premium device in the tablet line-up, starting at £399 for 16GB of storage.

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User comments

I wouldn't be surprised if the people who buy the 8GB model are the type who in terms of use could get by with e.g. a Moto G but get this because it's an iPhone with a different colour (they're still selling the 4s but I wouldn't be surprised if this replaces it at some point).

That said, I'd still recommend getting the 16GB model to play it safe for not much more. For example, software updates alone may require you to delete data.

By tech3475 on 18 Mar 2014

They do what they always do

Slash the specification, not the price.

An 8GB iPhone 5C should be £200, not £429!

By cheysuli on 18 Mar 2014

Consistent at least!

It is £80 to go from 16GB to 32GB, so flash memory from Apple is £5 per GB, end of! You'd think they might be prepared to take a little profit hit at the low end!

It is very hard to understand the difference in pricing between an iPad mini (or an iPod touch) and an iPhone - the cellular radio cannot cost this much!

By JohnAHind on 18 Mar 2014

Next up an empty iphone box for £400!.....bargain ;-)

By Jaberwocky on 18 Mar 2014

What a stupid idea

Thats going to improve the sales of the iPhone C, NOT!!

By curiousclive on 18 Mar 2014

What a stupid idea

Thats going to improve the sales of the iPhone C, NOT!!

By curiousclive on 18 Mar 2014

£100 more than a 32GB nexus5

Utterly ridiculous.

By roblightbody on 18 Mar 2014

Definitive proof that something is wrong with apple pricing

What a mess.
1. The 5c is a sales failure due to apple mis pricing.
2 the 8gb model was an opportunity to correct this.
3. Apple failed to do this.

A corporate failure of market pricing.

By deaglecat on 18 Mar 2014

Going to loose users

I was looking for an upgrade for my iPhone 4 and would have happily bought an iPhone 5s if they were priced reasonably. I instead went for a nexus 5 16gb that I managed to pick up for £240 I simply couldn't see anything that an iPhone allowed me to do over an android device to justify paying more than twice that price. Apple really needs to release a phone in the £300 or I'm sure more people like me will migrate over to android

By martinburman on 19 Mar 2014

Costly to be trendy

One has to pay through the nose to enter the Walled Garden of Cupertino. I would rather buy a Chinese import like a JiaYu and have something useful, as in dual sim.

By robredz on 24 Mar 2014

Costly to be trendy

One has to pay through the nose to enter the Walled Garden of Cupertino. I would rather buy a Chinese import like a JiaYu and have something useful, as in dual sim.

By robredz on 24 Mar 2014

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