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Twitter founder launches Jelly - but will anyone use it?


By Barry Collins

Posted on 8 Jan 2014 at 10:37

One of the co-founders of Twitter, Biz Stone, has launched his latest social-networking app: Jelly.

Available as a free download for iOS and Android, Jelly allows users to tap the collective wisdom of their Facebook and Twitter friends by taking photos and then asking questions about them.

So, for example, you might take a screenshot of an app and ask for help on how to do something, or snap a prospective purchase in a shop and ask friends for buying advice.

Quite what problem Jelly solves, we're not exactly sure. It's not difficult to upload a photo to Facebook or Twitter and seek advice, and questions posed via Jelly are seen only by other Jelly app users, not posted to other social network feeds.

The app does, however, offer a couple of extra features, such as the option to draw annotations and diagrams onto the photos you've taken.

Jelly screenshot

The Jelly team claims that consulting your friends is a better idea than relying on a Google search to answer specific queries. "No matter how sophisticated our algorithms become, they are still no match for the experience, inventiveness, and creativity of the human mind," reads a welcome message on the Jelly site. "Jelly is a new way to search and something more – it makes helping other people easy and fun. We hope you find Jelly as useful and rewarding as we do."

Not so far, Biz.

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