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Only 25% of Yahoo staff "eat their own dog food"

Yahoo Mail

By Barry Collins

Posted on 25 Nov 2013 at 09:46

Only a quarter of Yahoo staff have obeyed the company's request to "eat their own dog food" and switch to Yahoo Mail, a colourful internal memo has revealed.

The leaked email, acquired by All Things Digital, implores staff to move over to the corporate version of Yahoo's webmail system, gently lambasting staff who refuse to part with Microsoft Outlook.

At this point in your life, Outlook may be familiar, which we can often confuse with productive or well designed

"Earlier this year we asked you to move to Yahoo Mail for your corporate email account," reads the memo, which is jointly written by the company's senior vice president of communications products, Jeff Bonforte, and CIO Randy Roumillat. "25% of you made the switch (thank you). But even if we used the most generous of grading curves (say, the one from organic chemistry), we have clearly failed in our goal to move our co-workers to Yahoo Mail."

"It's time for the remaining 75% to make the switch. Beyond the practical benefits of giving feedback to your colleagues on the Mail team, as a company it's a matter of principle to use the products we make. (BTW, same for Search.)"

The message goes on to take a swipe at what appears to be Yahoo employees' preferred mail client, Microsoft Outlook, describing it as "anachronism of the now defunct 90s PC era, a pre-web program written at a time when NT Server terrorised the data centre landscape with the confidence of a T-Rex born to yuppie dinosaur parents who fully bought into the illusion of their son’s utter uniqueness because the big-mouthed, tiny-armed monster infant could mimic the gestures of The Itsy-Bitsy Pterodactyl".

The Yahoo chiefs tell the Outlook fans that it's time to let go - "at this point in your life, Outlook may be familiar, which we can often confuse with productive or well designed" - but then concede that there may be times when it's necessary to use Microsoft's software to access corporate features, such as when adding a delegate to a calendar. At this point "you can still fire up Outlook for 30 seconds," the memo reads.

The message signs-off like all good internal memos should: by invoking BA Baracus, albeit an illiterate BA Baracus. "Use it generously so we can make the improvements to make Yahoo Mail the unquestioned inbox champion of the world. I pitty [sic] the fool who resists."

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User comments

If they want people to switch to provide feedback maybe they could ask the staff why theyre not switching instead of finding themselves embarresed through leaked memos.

By tech3475 on 25 Nov 2013

Latest Yahoo mail is aweful

As opposed to awesome. I'm in the middle of getting out of it after almost 15 years of using Yahoo! On a laptop screen the web interface is almost unusable.
Zimbra do a client that uses IMAP to copy the entire directory structure to the desktop (Zimbra used to be owned by Yahoo).

By milliganp on 25 Nov 2013

Client

But Yahoo! doesn't have a client, only webmail, so it isn't much use for those staff on the move and out of range of an internet connection...

Outlook is also a lot faster and is the way I use my Yahoo!, GMail, iCloud and Outlook accounts, they all filter into Outlook 2013... Along with my own domain.

Then I have once place, where I can manage all of them.

By big_D on 25 Nov 2013

Behind in features and usability when compared to Outlook & Gmail, I've alway steered people away from it.

That said, the ever-changing interface on Gmail occasionally bamboozles me.

By Mark_Thompson on 25 Nov 2013

75% fools

The Yahoo! webmail is great. The only reason I stopped using Yahoo! is because I no longer trust them to host my emails.

Microsoft Outlook on the other hand is a personal information manager application which just happens to have an email client built in.

By peterm2k on 25 Nov 2013

Top Yahoo Tip

Yahoo mail can be made productive! Simply have gmail suck all the email from your yahoo account.

That way you never have to go near the god awful thing.

By colin52 on 25 Nov 2013

Latest version is terrible

I run it on android tablet and in browser and it's gone from being OK to really bad. I've sent Yahoo feedback and initially they simply disabled a few features that didn't work. The next update didn't fix anything that I could see but the performance is terrible especially on the tablet.

I also think that it sometimes doesn't send my emails as a few appear to have not been received.

By robertgtaylor on 25 Nov 2013

Please bring back tabbed emails

I've been paying for an ad free yahoo mail for years and now that their best feature of tabbed emails is gone, I'm considering dropping it. You cannot even open folders into a new browser tab like in Gmail. Working with Yahoo Mail is a nightmare if you need to refer to another email.

By Nick_Ioannou on 25 Nov 2013

Weird

I'm reading this as Google have finally fixed Apps Sync so that I can use my Google Apps email address with Outlook 2013 - and it is SUCH A RELIEF TO HAVE IT BACK!!!

By revsorg on 25 Nov 2013

Please bring back tabbed emails

I've been paying for an ad free yahoo mail for years and now that their best feature of tabbed emails is gone, I'm considering dropping it. You cannot even open folders into a new browser tab like in Gmail. Working with Yahoo Mail is a nightmare if you need to refer to another email.

By Nick_Ioannou on 25 Nov 2013

About a year ago..

Sky went from using gmail to Yahoo!, so forcing customers to swap. Frankly, it is as if the email interface and functionality has been demoted two versions. Gmail has got better since too.

Is Outlook an anachronism? I still use that to aggregate my desktop accounts.

I think not.

By Alperian on 25 Nov 2013

Move TO Yahoo Mail?

Many of us are moving away. I've been a Yahoo Mail user since the 90s and have happily endured a number of makovers of it, but the latest one is just absolute crap. They removed useful features (tabs) replaced them with complicated and confusing messes (the "Recents" view), moved other things to stupid places (putting stationary at the bottom of the screen) and generally turned it into a gory, messy and difficult-to-use POS.

I've already migrated a majority of my usage over to GMX (much nicer interface, albeit not perfect) and will be slowly but surely winding down usage of my Yahoo account over the next month or two.

If I used Outlook at Yahoo, there's no way in hell I'd move voluntarily *TO* Yahoo Mail until Yahoo fires its current design team and gives the Mail app a massive overhaul.

By Trippynet on 26 Nov 2013

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