Only 25% of Yahoo staff "eat their own dog food"

25 Nov 2013
Yahoo Mail

Colourful internal memo tells Yahoo staff to ditch the "defunct" Outlook and move to Yahoo Mail

Only a quarter of Yahoo staff have obeyed the company's request to "eat their own dog food" and switch to Yahoo Mail, a colourful internal memo has revealed.

The leaked email, acquired by All Things Digital, implores staff to move over to the corporate version of Yahoo's webmail system, gently lambasting staff who refuse to part with Microsoft Outlook.

At this point in your life, Outlook may be familiar, which we can often confuse with productive or well designed

"Earlier this year we asked you to move to Yahoo Mail for your corporate email account," reads the memo, which is jointly written by the company's senior vice president of communications products, Jeff Bonforte, and CIO Randy Roumillat. "25% of you made the switch (thank you). But even if we used the most generous of grading curves (say, the one from organic chemistry), we have clearly failed in our goal to move our co-workers to Yahoo Mail."

"It's time for the remaining 75% to make the switch. Beyond the practical benefits of giving feedback to your colleagues on the Mail team, as a company it's a matter of principle to use the products we make. (BTW, same for Search.)"

The message goes on to take a swipe at what appears to be Yahoo employees' preferred mail client, Microsoft Outlook, describing it as "anachronism of the now defunct 90s PC era, a pre-web program written at a time when NT Server terrorised the data centre landscape with the confidence of a T-Rex born to yuppie dinosaur parents who fully bought into the illusion of their son’s utter uniqueness because the big-mouthed, tiny-armed monster infant could mimic the gestures of The Itsy-Bitsy Pterodactyl".

The Yahoo chiefs tell the Outlook fans that it's time to let go - "at this point in your life, Outlook may be familiar, which we can often confuse with productive or well designed" - but then concede that there may be times when it's necessary to use Microsoft's software to access corporate features, such as when adding a delegate to a calendar. At this point "you can still fire up Outlook for 30 seconds," the memo reads.

The message signs-off like all good internal memos should: by invoking BA Baracus, albeit an illiterate BA Baracus. "Use it generously so we can make the improvements to make Yahoo Mail the unquestioned inbox champion of the world. I pitty [sic] the fool who resists."

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