Intel scrabbles to keep smart TV plans afloat
By Shona Ghosh
Posted on 27 Sep 2013 at 11:40
Intel is reportedly struggling to get its internet TV service off the ground, after failing to sign any major content deals.
The firm's inexperience with content providers means it's having trouble persuading key TV providers to join the project, according to reports.
Sources told Bloomberg that Intel is after a strategic backer that can both fund and help push the service.
According to All Things Digital, Intel has approached Amazon and Samsung as possible candidates - but if it doesn't find a partner, the project will be scrapped.
Announcing the service in February, Intel Media vice-president Erik Huggers originally pitched the idea as a rival to cable TV, with on-demand content and live programming.
At the time, Huggers stated that the firm was working on signing content deals and said the service would be ready before the end of the year, along with an accompanying set-top box.
According to Bloomberg, however, Intel has refocused on getting into mobile under the stewardship of new CEO Brian Krzanich, to the detriment of its TV plans. The internal view is that the company will now need a partner to get the service to market.
Turning to Samsung could make sense, given it's the biggest seller of connected TVs, according to first-quarter data from Strategy Analytics. The company accounts for a quarter of all shipments already.
It's less clear what form a partnership with Amazon may take. The firm is rumoured to be working on its own set-top box, featuring Amazon content such as its video-on-demand catalogue and Lovefilm.
The three firms have not responded to a request for comment.
By LemmingOverlord on 27 Sep 2013
Cough, yes. Thanks for the spot.
By shonaghosh on 27 Sep 2013
What's wrong with "scrabbles"? That word is appropriate in this context as well.
By TheHonestTruth on 27 Sep 2013
Neither works properly..
If one were to be pedantic, the word "struggles", a more generic term, would be a more appropriate description of trying to keep something afloat.
You can't really "scramble" in water, and you "scrabble" against a hard surface, not in, or against a liquid.
By wittgenfrog on 27 Sep 2013
"Scrabbles" Works well, I thought
Giving the idea that Intel are more of less frantically scratching around for support - like a chicken scrabbling for grain.
By qpw3141 on 28 Sep 2013
Yes, I don't think the author was intending to maintain an aquatic theme through the piece.
By TheHonestTruth on 30 Sep 2013
- How to remove SkyDrive from the Windows 8.1 Explorer
- Switching from iPhone to Android? Switch off iMessage
- Why is Google pumping more money into Firefox?
- Sky Broadband Shield review
- Samsung Galaxy S4: how to double your battery life
- Motorola Moto G review: first look
- IBM Watson meets Willy Wonka
- Google’s support policies shove users towards Chrome
- Lenovo Yoga Tablet review: first look
- Michael Dell's reasons to be cheerful
- Windows Phone App Studio: an easy way to create your first Windows Phone 8 app
- The end of Windows XP support: what it really means for businesses
- Don't rely on Chrome's password vault
- Using Buffer to manage your social media
- Microsoft needs its own Steve Jobs
- Forget credit cards: hackers want your Facebook account
- Can't get fast enough broadband? Here's what to do
- Leap Motion and the battle against UI stagnation
- How to build a really bad network
- Facebook Graph Search: don't panic