Skip to navigation
Latest News

Bing gets a new look, new features and a new logo

  • Google
  • Bing

By Barry Collins

Posted on 17 Sep 2013 at 10:09

Microsoft has unveiled a significant revamp of Bing, giving the search engine a new logo, a new look and a smattering of new features.

The redesign is yet another attempt by Microsoft to get momentum behind its search engine. Bing has only a 5.4% share of the global desktop search engine market, according to the latest figures from NetMarketshare, despite years of heavy investment from Microsoft and integration into Windows 8. Google commands just over 70% of the world market.

One of Bing's forthcoming features is "pole position", a box that appears at the top of search results to provide quick answers to questions, such as "how tall was Winston Churchill", as seen here:


Other new features include "page zero" - an attempt to provide options for refining searches before the full results appear.

Microsoft is also combining personalised results from the user's social networks into results, so that if a user searches for, say, "Barcelona", they might see photos that Facebook friends have taken in that city. The feature could provide a point of differentiation from Google, which draws social results from its relatively little-used Google+ network.

The revamp sees Bing handed a new logo, with the angular design following the style of the recently redesigned logos for Windows and Office.

Microsoft says it will roll out the new Bing over the coming weeks, which suggests it will likely go live alongside Windows 8.1 on 18 October.

Whether all the features will make it into the UK version of Bing is another matter. As PC Pro's Jon Honeyball has noted in recent columns, even basic features such as filtering results by date are absent from the UK version of the search engine.

Subscribe to PC Pro magazine. We'll give you 3 issues for £1 plus a free gift - click here
Be the first to comment this article

You need to Login or Register to comment.



Most Commented News Stories
Latest Blog Posts Subscribe to our RSS Feeds
Latest ReviewsSubscribe to our RSS Feeds
Latest Real World Computing


Sponsored Links

Your email:

Your password:

remember me


Hitwise Top 10 Website 2010

PCPro-Computing in the Real World Printed from

Register to receive our regular email newsletter at

The newsletter contains links to our latest PC news, product reviews, features and how-to guides, plus special offers and competitions.