Bing gets a new look, new features and a new logo
By Barry Collins
Posted on 17 Sep 2013 at 10:09
Microsoft has unveiled a significant revamp of Bing, giving the search engine a new logo, a new look and a smattering of new features.
The redesign is yet another attempt by Microsoft to get momentum behind its search engine. Bing has only a 5.4% share of the global desktop search engine market, according to the latest figures from NetMarketshare, despite years of heavy investment from Microsoft and integration into Windows 8. Google commands just over 70% of the world market.
One of Bing's forthcoming features is "pole position", a box that appears at the top of search results to provide quick answers to questions, such as "how tall was Winston Churchill", as seen here:
Other new features include "page zero" - an attempt to provide options for refining searches before the full results appear.
Microsoft is also combining personalised results from the user's social networks into results, so that if a user searches for, say, "Barcelona", they might see photos that Facebook friends have taken in that city. The feature could provide a point of differentiation from Google, which draws social results from its relatively little-used Google+ network.
The revamp sees Bing handed a new logo, with the angular design following the style of the recently redesigned logos for Windows and Office.
Microsoft says it will roll out the new Bing over the coming weeks, which suggests it will likely go live alongside Windows 8.1 on 18 October.
Whether all the features will make it into the UK version of Bing is another matter. As PC Pro's Jon Honeyball has noted in recent columns, even basic features such as filtering results by date are absent from the UK version of the search engine.
Is your business a social business? For helpful info and tips visit our hub.
- Windows 8.1 Update: an abject surrender
- The insane economics of Sky Now TV
- No such thing as a free app... so pay up if you want quality
- Time to outlaw crapware-laden installers
- Windows Phone 8.1 video: hands-on
- Office for iPad: key information
- Why every PC buyer owes Richard Durkin a debt of gratitude
- HTC One M8 vs Samsung Galaxy S5: 2014's big-hitters compared
- Windows XP end of life: key information
- Cut out the broadband jargon? What jargon?
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office
- How to write your company's IT security policy
- Raspberry Pi and Wolfram: a must-have for every child
- Could you get by with Office Web Apps?
- The best Android antivirus apps for 2014
- Headings vs headers: how to use both in Word
- Windows Server 2012 R2: how the Datacenter edition could change SMBs