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Choc horror: Google brands Android 4.4 "Kit Kat"

Android 4.4 KitKat

By Shona Ghosh

Posted on 4 Sep 2013 at 09:48

Google has unexpectedly partnered with Nestle to christen Android 4.4 "Kit Kat".

Android 4.4 was set to be named Key Lime Pie, following Google's convention of assigning dessert-related codenames in alphabetical order, starting with Android 1.5 Cupcake four years ago. The tradition continued with Android 1.6 Donut, through to Android 4.3 Jelly Bean.

We realised that very few people actually know the taste of a Key lime pie

It was expected that Google would tackle the tricky issue of a dessert starting with "K" by naming the next update Key Lime Pie. But the company decided the pudding was too niche.

"We realised that very few people actually know the taste of a Key lime pie," partnerships chief John Lagerling told the BBC.

"One of the snacks that we keep in our kitchen for late-night coding are Kit Kats. And someone said: 'Hey, why don't we call the release Kit Kat?'"

Trying to track down the right company proved difficult, said Lagerling, since Kit Kat is owned by Nestle, but licensed to Hershey in the US.

"We didn't even know which company controlled the name, and we thought that [the choice] would be difficult," he said. "But then we thought well why not, and we decided to reach out to the Nestle folks."

A deal was apparently struck "within an hour", though curiously neither firm will pay licensing fees, meaning the partnership is simply a cross-marketing effort.

"This is not a money-changing-hands kind of deal," said Lagerling.

According to the BBC, Nestle plans to sell more than 50 million chocolate bars featuring Android's green robot logo on the packaging. The branded Kit Kats will be available in 19 markets, including in the UK. Anyone buying a branded Kit Kat might also win a Nexus 7 or Google Play credit.

Google hasn't confirmed a release date or new features for Android 4.4 Kit Kat, but the updated OS is expected to be unveiled in October.

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User comments

That headline is an appalling pun

Hang your heads in shame.

I can't believe Google think Kitkats are a dessert - if that was on the menu of any restaurant I'd be pretty put off.

Having said that Honeycomb and Jellybean was an odd choice too.

Maybe the US definition of a dessert is different to ours?

By DArtiss on 4 Sep 2013

@DArtiss

Maybe the Honeycomb release was a result of Cadbury not allowing a similar deal on the use of 'Crunchie'.

By synaptic_fire on 4 Sep 2013

Dessert?

Who said they were "dessert" based? Do Google themselves say this, or is that PC Pro's own interpretation?

By halsteadk on 4 Sep 2013

Naughty!

I can't believe that Google thought that Key Lime Pie is "too niche", more that they saw a marketing opportunity.

Personally, I'd rather have Key Lime Pie any time (especially in Key West!)

By dev_IanT on 4 Sep 2013

The appalling pun in the headline...

... is more than made up for by the tasty looking 'droid in the gallery.

I'm surprised Google didn't find the name a little too Apple-esque.

By Mark_Thompson on 4 Sep 2013

Don't Be Evil

Google are fast becoming cynical beyond belief. Let's hope the promotional chocolate bars are fair trade, at least.

By stefani on 5 Sep 2013

Wonderful!

Hey Guys, Nestle is a European company and Kit Kat is a great favourite here in the UK and across Europe.

It's a brilliant choice.

By swanton on 5 Sep 2013

Now there's a surprise!

'A deal was apparently struck "within an hour", though curiously neither firm will pay licensing fees'

I'm betting that it took a fraction of a second for Nestle to grab the advertising opportunity.

By KeithS64 on 5 Sep 2013

Now there's a surprise!

'A deal was apparently struck "within an hour", though curiously neither firm will pay licensing fees'

I'm betting that it took a fraction of a second for Nestle to grab the advertising opportunity.

By KeithS64 on 5 Sep 2013

Now there's a surprise!

'A deal was apparently struck "within an hour", though curiously neither firm will pay licensing fees'

I'm betting that it took a fraction of a second for Nestle to grab the advertising opportunity.

By KeithS64 on 5 Sep 2013

I hate Limes

Limes are like Bovril, I think. No, I don't mean they taste like it, just that you either love it or...

I'd rather have a Kit-Kat any day.

By AdrianB on 5 Sep 2013

Have a break, have a Kwik Krap, er, I mean Kit Kat.

By BoB_DuB on 5 Sep 2013

Android 4.5

I can exclusively reveal A4.5 will be released under the name Lion Bar

By keithh14 on 5 Sep 2013

A Kit Kat!

I like my Nexus7: But; I will not use an OS that is less than 85% Cocoa!

By Gz_jlatty085a0e2 on 5 Sep 2013

Android 4.5

I can exclusively reveal A4.5 will be released under the name Lion Bar

By keithh14 on 5 Sep 2013

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