Microsoft quietly cuts Surface Pro price by £80
By Shona Ghosh
Posted on 30 Aug 2013 at 10:04
Microsoft has quietly cut £80 off the Surface Pro in the UK, after discounting the tablet in several other markets earlier this month.
The 64GB version of the Surface Pro now costs £639, while the 128GB model costs £719, down from £799. The cheaper tablets are available from from Microsoft's own site, John Lewis and PC World, but don't include an accompanying Touch or Type Cover.
The Touch Cover keyboards are now £35 cheaper at £65. Classic-style Type Cover keyboards still cost £109.
Microsoft slashed prices on the Surface Pro by as much as $100 in the US, Canada, Hong Kong and Taiwan earlier this month, but originally held off in the UK.
The Surface RT has been discounted in the UK for some time, with the 32GB model costing £279 and the 64GB model at £359.
The new discount on the Touch Cover keyboard means buying a Surface RT bundle is cheaper than before, costing £319 all in for the 32GB model, and £399 for the 64GB model.
Although the price cuts were originally temporary, Microsoft will make the discounts permanent, according to ZDNet.
"The customer response to recent Surface pricing and keyboard-cover promotions has been exciting to see, and we are proud to begin rollout of Surface Pro, Touch cover and Surface RT bundles at even more affordable prices starting 29 August," the company told PC Pro.
The firm has struggled to shift Surface inventory, taking a $900 million writedown on unsold Surface RT units.
This article is for the Pro not RT
"The firm has struggled to shift Surface inventory, taking a $900 million writedown on unsold Surface RT units."
It's a shame that the negativity had to be added at all
By rhythm on 30 Aug 2013
The immediately preceding quote from Microsoft includes "Surface RT Bundles".
As far as I am concerned the prices of the keyboards are still outrageous gouges which, on top of premium pricing on the tablets themselves, curdles the deal completely.
By JohnAHind on 30 Aug 2013
Actually RT, the SEC filing where they state the writedown just says 'Surface' and doesn't attribute the loss to either machine specifically. So given the writedown was for cost cutting on both, the $900 million is for unsold Surface RT and Pro.
By PicknmixPoster on 1 Sep 2013
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