New iPhone due 10 September
By Shona Ghosh
Posted on 12 Aug 2013 at 09:44
The new iPhone will arrive on 10 September - and there could be two versions, according to reports.
AllThingsD reports that the new flagship phone running on iOS 7 is due early next month, a year after the iPhone 5. Other reports suggest the new model will be an incremental update on the last, much like the iPhone 4S, and possibly dubbed the iPhone 5S.
Apple is also expected to launch a low-cost iPhone, reportedly dubbed the iPhone 5C, in multiple colours. A recent report into the labour conditions at the Chinese factories manufacturing parts for Apple's devices appeared to confirm the existence of a budget iPhone.
While a new flagship would maintain Apple's customary build quality, it's thought a cheaper version will feature a plastic back cover.
An incremental update is unlikely to appease Apple's investors and its board, who are reportedly worried about the pace of innovation under CEO Tim Cook. Apple's smartphone share is sinking and its profits continue to fall, putting pressure on the firm to innovate in new categories, such as smart TVs and wearable tech.
The company hasn't yet commented on the launch event's timing nor the product rumours.
Change for change's sake
"An incremental update is unlikely to appease Apple's investors and its board"
So even if someone builds the perfect phone, they'll still have change it 12 months later. :o)
By ChrisH on 12 Aug 2013
You've got it.
Apple (and other phone manufacturers) need to keep updating their product (preferably in a way that makes it obvious to observers that someone has or has not got the latest version) in order to persuade the gullible and insecure that they need to shell out unnecessarily.
That way they will make significantly more than they would if they relied on income from those who genuinely need to buy a new phone.
By qpw3141 on 13 Aug 2013
If they want to "Innovate"...
..all they need to do is open up iOS and stop the petty "You can't do this or that (basic computing stuff, like copying files from USB stick and editing them..) on your iPad/iPhone because of our Garden Walls" bollocks. Then it would compete directly with the Surface Pro, if one installed a decent Office Suite. But hey, if MS can cock up the simple and obvious basics, surely Apple can too. Oh, they have!
By Wilbert3 on 15 Aug 2013
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