Firefox: let us tell websites what you're interested in
By Barry Collins
Posted on 26 Jul 2013 at 08:02
Mozilla is proposing that the Firefox browser collects data on users' interests to pass on to websites.
The proposal is designed to allow websites to personalise content to visitors' tastes, without sites having to suck up a user's browsing history, as they do currently.
"Let’s say Firefox recognises within the browser client, without any browsing history leaving my computer, that I’m interested in gadgets, comedy films, hockey and cooking," says Justin Scott, a product manager from Mozilla Labs. "As I browse around the web, I could choose when to share those interests with specific websites for a personalised experience."
"Those websites could then prioritise articles on the latest gadgets and make hockey scores more visible. Destinations like the Firefox Marketplace could recommend recipe and movie apps, even if it’s my first time visiting that site. And, as a user, I would have complete control over which of my interests are shared, and with which websites."
Scott describes the proposal as a "a win-win" for Firefox users and companies. "Users find relevant content easier while publishers enjoy increased engagement, fewer bounces, and stronger loyalty," he claims.
Mozilla has long fought to protect Firefox users' privacy. It has been one of the strongest advocates of the Do Not Track scheme, and rose to prominence in the first place partly because of browser extensions such as Adblock Plus.
How about a search engine which when you type in what you want it gives you that. I presently have Firefox delete cookies and history on close, I don't struggle. Although recently I have found that Google's results aren't as good as they were (maybe its because it indexes G+ so is trying to be personal but who knows)
By PhilGQ on 26 Jul 2013
Great, so wherever I go I'll get to see the same content, over and over.
By Mark_Thompson on 26 Jul 2013
Suck or blow, I say no!
By SwissMac on 26 Jul 2013
snork factor 5.
By snoog on 29 Jul 2013
- Twitter, please don't fiddle with my feed
- How Satya Nadella can get some pay-raise karma
- Windows 10: a step back to go forward
- Michael Dell: Cloud infrastructure is the roads, bridges and highways of the 21st century
- How to check your identity hasn’t been sold to the hackers
- Tim Cook: this is how much TV has changed since the 70s
- Westminster wins the .London battle
- 20 years of PC Pro: from deep pan pizza to virtualisation
- Five reasons why the Apple Watch leaves me cold
- Apple Watch, iPhone 6 and 6 Plus: Tim Cook's Apple back with a bang?
- How to sell more ebooks on Amazon
- 10 ways to make your business more secure
- Top five VoIP mistakes
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office