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Chromebooks are "fastest growing" part of PC market

HP Chromebook

By Nicole Kobie

Posted on 12 Jul 2013 at 10:28

Chromebooks are the fastest growing segment of the US PC market, despite the PC suffering its longest decline ever, analysts have said.

Chromebooks have grabbed between 20% and 25% of the US market for budget laptops, those priced less than $300 - and that market is expected to grow 10% this year, analyst firm NPD Group told Bloomberg.

"While we were sceptical initially, I think Chromebooks definitely have found a niche in the marketplace," Stephen Baker, an analyst at NPD, told the publication. "The entire computing ecosystem is undergoing some radical change, and I think Google has its part in that change."

Find out more

A week with Chrome OS

Chromebooks still have a small share overall, between 4% and 5% in the first quarter, according to Gartner. That's an improvement on their less than 2% share in the first quarter of 2012. Plus, the sales gains come at a time when sales are sliding for PCs as a whole, with shipments falling for the fifth consecutive quarter.

Google has previously claimed the devices were selling well, saying last year that one in ten laptops sold at PC World in the US was a Chromebook.

However, analytics firm Net Applications said Chrome OS has yet to grab any significant browsing market share.

Both Samsung and Acer have sold Chromebooks since their launch in 2011, while HP released its Pavilion 14 Chromebook earlier this year and Google unveiled its high-end Pixel Chromebook last year.

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User comments

Like Mastermind Specialist subject

Love this piece!
I don't doubt the veracity of the numbers, but the sub-$300 laptop market isn't exactly mainstream, is it?

In the context of a market in overall decline, even static sales would constitute percentage "growth" in market share.

Nice PR for Google, but totally inconsequential in the real world.

By wittgenfrog on 12 Jul 2013

lies, damn lies and statistics...

From nothing to something will always represent a huge statistical improvement.

By davidk1962 on 12 Jul 2013

Fit for purpose?

Presumably this market is comprised of people who just want web, email, and, possibly basic organiser functions but also prefer a proper keyboard.

So it makes sense that they would go for Chrome rather than paying MS/Apple prices for an OS they don't need - as they are not planning on running any applications other than those supplied.

So, nothing to be surprised at, here.

By qpw3141 on 12 Jul 2013

These are not the sales you're looking for. Move along!

It's just a stats mind trick. Easy on slow news day.

By cheysuli on 12 Jul 2013

Another nail...

Seriously tempted to get one now that Crouton lets you switch seamlessly - no reboot required - between ChomeOs and a full desktop manager like KDE: local apps!

There's also Citrix Reciver for Chomebooks.

No wonder businesses are lapping these babies up. In one fell swoop, they can say goodbye to viruses forever and cut their costs dramatically.

By BrownieBoy6 on 13 Jul 2013

@BrownieBoy6

"No wonder businesses are lapping these babies up" - Really? What businesses? As far as I'm aware to change would require re-training, major testing and you'd STILL not be able to everything that a standard machine can do. I'm just kind of confused where these statements come from?

P.s. I'm currently not worried about virsues and we're exclusively Windows.

By rhythm on 14 Jul 2013

@BrownieBoy

So "Businesses" are "lapping up" sub $300 laptops with quite small screens and next to zero manageability?

Please supply some evidence.

Of course the idea of 'cloud computing' has now taken-off big-time, but most businesses are still loathe to trust their entire IT infrastructure to the cloud.
The 'hybrid cloud' is becoming increasingly popular which offers a hedge against loss of service, and potential security threats with the snooping inherent in a cloud-based model.

I'm a convert, but no current incarnation of Chrome convinces me either of the viability of total cloud-computing.
Nor, more significantly, that I can trust Google with my data.
Google's big credibility gap as a one-stop shop is that their primary business is in selling advertising based on data obtained by monitoring people who use their services. They've already been caught-out snooping on the contents of GMail so I don't see me trusting them with anything important, anytime soon.

By wittgenfrog on 15 Jul 2013

@Rhythm

Well, here in Australia, Woolworths (no, not the now-defunct UK brand of the same name) have just rolled out 5000 ChromeOS Workstations:

http://au.ibtimes.com/articles/490665/20130716/goo
gle-inc-microsoft-australia-woolworths.htm#.UeXIGt
JHLeA

Ok, they're Chromebox rather than Chromebook machines, but they get much of the same benefits - no viruses, no way of f**king up the local workstation installation.

As for "re-training", you seem to have missed the point: ChromeOS is, essentially, a web browser. Do companies train their employees to use web browsers? None that I've ever worked in do.

Testing? Sure. Apps that run in web browsers have to be tested like any other, but by removing the OS from the equation, you've seriously reduced the number of variables that you have to include in your testing.

By BrownieBoy6 on 16 Jul 2013

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