Moto X buyers to "choose their own smartphone spec"

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Advertisement suggests Moto X will be "first phone you design yourself"

Google could allow buyers of its first Motorola handset - the Moto X - choose their own hardware spec.

Google bought Motorola in 2011, but has yet to release any hardware via the manufacturer. The Moto X will be the first smartphone from the pair, but it's not expected to arrive until October.

Details about the handset have been scarce, but now Google is starting to advertise the phone - despite it not being available for months. The ads give weight to one long-running rumour: that it's going to be customisable.

"The first smartphone you can design yourself," the ad reads, according to a report in Ad Age. "Because today you should have the freedom to design the things in your life to be as unique as you are."

It's unclear exactly how customisable it will be, with reports suggesting customers will order it like they do a PC from Dell, choosing specs, colour, mobile operator and even apps to make it their own.

"Smartphones are very different than other tech products a consumer owns," Brian Wallace, Motorola's vice-president of global brand and product marketing, told the website. "They're closer to shoes or a watch. You carry it with you everywhere you go. Everyone sees what phone you're carrying and they judge you on it. Yet it's the one thing you carry that's the least customisable."

Motorola has also previously said the Moto X will make use of sensors, so the handset "knows" the context in which it's being used - such as if it's being taken out of a pocket, or the user is driving, for example.

The report also reveals the handset will be manufactured in the US - although components will be brought in from overseas. Google also previously manufactured the Nexus Q in the US, but quickly stopped production of the media streamer - though it could be set for a reboot soon.

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