TalkTalk's broadband not the "best value" in Britain
By Stewart Mitchell
Posted on 8 May 2013 at 09:17
TalkTalk has been banned from calling its broadband the "best value" in Britain, after the Advertising Standards Authority ruled the claim was misleading.
After a complaint made by rival ISP Sky, the advertising watchdog ruled that TalkTalk was confusing "cheapest" and "best value" in an advert that claimed it provided "Britain's best value unlimited TV, broadband and phone".
Sky complained, saying TalkTalk's claim was misleading because it implied that TalkTalk offered a product of comparable quality to competitors named in the advert but did so at a lower price.
In response, TalkTalk said "the low cost context within which all consumers placed TalkTalk" meant that the "best value" claim should be interpreted to mean "cheapest".
Ofcom disagreed, ruling that the words were not interchangeable, particularly as Sky's triple-play package included more television channels.
"The TV element of Sky's triple play package included significantly more channels than TalkTalk's, some of which were pay channels, and we considered consumers were unlikely to regard that element of the two packages as comparable," the ASA said. "The claim was misleading."
The ASA banned the ad from running again and told TalkTalk to ensure it qualified "best value" claims to make clear the comparison was based on price alone.
Is your business a social business? For helpful info and tips visit our hub.
Funnily enough an ad claiming this came through the post this morning.
Just curious, does the full report mention 'quality' in regards to the channels? One reason I gave up sky was because I found little value from it for the money.
I'm not letting TalkTalk off the hook (no pun intended) but I'm just curious.
By tech3475 on 8 May 2013
their advertising should say "the worst company on planet earth". We spent hundreds and hundreds of pounds dealing with the aftermath when TalkTalk deleted our phone line.
By revsorg on 8 May 2013
- How Google Glass ruined my lunch hour
- Smartphone battery packs: can a USB power pack beat the festival battery blues?
- Windows Easy Transfer – not so "easy" in Windows 8.1
- Formula 1: what a difference virtualisation makes
- Office of the future: comfy chairs and tablets everywhere
- I went to Glastonbury and the only thing that got high was my smartphone
- Meet the robots helping teach children
- PaperLater: would you pay to print the internet?
- Amazon vs Kobo: how much to make the ebook switch?
- Phishing emails: how I nearly got caught out
- Top five VoIP mistakes
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office
- How to write your company's IT security policy
- Raspberry Pi and Wolfram: a must-have for every child