iPad mini to outsell iPad this year

1 Mar 2013
iPad and iPad mini

Panel shipments suggest 7in tablets are outselling larger tablets

The iPad mini is set to overtake the iPad in sales this year, as consumers favour smaller tablets over their larger siblings, research suggests.

The iPad mini was launched last year, after competition from smaller, cheaper tablets such as the Kindle Fire HD and Nexus 7.

Analyst firm Display Search said that in "the first month of 2013, tablet PC panel shipments shifted dramatically toward smaller screen sizes".

Shipments of panels for 9.7in tablets "collapsed" from 7.4 million to 1.3 million from December to January, at the same time that 7in and 7.9in tablets grew from 12 million to 14 million, the analyst firm said.

"The January panel shipment data may be an indicator for 2013, starting with Apple’s product-mix shift," the analyst firm said.

Display Search noted that Apple had originally expected to sell 40m iPad minis and 60m iPads this year, but "the reality seems to be the reverse, as the iPad mini has been more popular than the iPad" - with Apple now expecting to sell 55 million iPad minis and 33 million iPads.

While 7in tablets are having success over larger models, they could face competition from 5in and 6in smartphone - so-called "phablets" such as the Samsung Galaxy Note II - which could "cannibalise" the market for smaller tablets, Display Search said.

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