Tablets to grab 20% of Google ad revenue in 2013
By Dave Stevenson
Posted on 13 Feb 2013 at 14:30
Tablets are starting to grab advertising from the web, making up as much as a fifth of Google's ad revenue in the US this year, according to Marin Software.
The online marketing firm also found click-through rates (CTR) higher on mobile devices than on desktop operating systems. British smartphones produced a CTR of nearly 6%, while tablets contributed another 4%. By comparison, desktops were a relatively poor performer for Google with a CTR of 2.3%.
Conversion rates - the number who buy something after clicking an advertisement - remain better on desktops, however.
In the UK, 4.1% of users who clicked on an ad went on to spend money, compared to 2.6% on tablets and just 1.6% on smartphones.
However, Marin’s report noted that "smartphone conversions may be happening via a phone call or in a physical store, leading to artificially depressed measurements".
There was particularly good news for Google’s British arm, which saw UK smartphones and tablets generating 24.4% of all paid clicks from Google’s adverts in 2012 - an increase of 65% versus 2011.
- Tech City: Easy to score when you move the goalposts
- How to remove SkyDrive from the Windows 8.1 Explorer
- Switching from iPhone to Android? Switch off iMessage
- Why is Google pumping more money into Firefox?
- Sky Broadband Shield review
- Samsung Galaxy S4: how to double your battery life
- Motorola Moto G review: first look
- IBM Watson meets Willy Wonka
- Google’s support policies shove users towards Chrome
- Lenovo Yoga Tablet review: first look
- The importance of load balancing
- Windows Phone App Studio: an easy way to create your first Windows Phone 8 app
- The end of Windows XP support: what it really means for businesses
- Don't rely on Chrome's password vault
- Using Buffer to manage your social media
- Microsoft needs its own Steve Jobs
- Forget credit cards: hackers want your Facebook account
- Can't get fast enough broadband? Here's what to do
- Leap Motion and the battle against UI stagnation
- How to build a really bad network