Twitter lets users buy via hashtags
By Dave Stevenson
Posted on 12 Feb 2013 at 12:15
Twitter has joined forces with credit card company American Express to allow tweeters to use the micro-blogging service to buy products and gift cards.
Currently open to US cardholders, the offer requires users to sync their credit cards with their Twitter accounts.
That done, users will tweet a hashtag specific to the offer they want to take up, then await a response from American Express containing a confirmation hashtag. The purchase is completed when the user sends a second tweet also containing the confirmation hashtag.
The two companies are attempting to sweeten the deal with a range of discounts from noon on the 13 February until 3 March, including temptations such as a $25 Amazon.com gift card for $15 (around £16 and £10 respectively) and an Xbox 360 with three months’ of premium subscription service Xbox Gold for $179 (roughly £114).
The ability to sync a credit card with Twitter has been done before. In March 2012 American Express allowed users to unlock various discounts in return for tweeting related hashtags. The discounts were then automatically applied when the purchase was completed.
Is your business a social business? For helpful info and tips visit our hub.
- CeBit 2014 diary: Cameron comes to town
- The 5 most interesting UK businesses at SXSW
- Quickest way to upload 1GB? Hop on a train
- Move over Delia: IBM Watson is cooking tonight
- Eric Schmidt on the double-edged smartphone: friend and foe
- Getty joins the race to the bottom
- Hour of Code: five steps to learn how to code
- Sony Xperia Z2 Tablet review: first look
- Sony Xperia Z2 review: first look
- Samsung Galaxy Gear 2 review: first look
- Headings vs headers: how to use both in Word
- Windows Server 2012 R2: how the Datacenter edition could change SMBs
- Invoices and VAT: how to set up your documents correctly
- Nexus 5 vs Samsung Galaxy S4 Active: the best phone for avoiding screen burn
- How much is a social user worth?
- The key to choosing a secure password
- Thunderbolt Bridge: a fast Mac migration tool
- Should you advertise on Twitter?
- How to track a lost smartphone
- Self-publishing success: the best way to sell your book