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Windows Phone triples share of UK market to 6%

Lumia 900

By Nicole Kobie

Posted on 23 Jan 2013 at 11:05

Windows Phone now has 5.9% of the UK market, almost three times its share last year, but it still trails iOS and Android - and even BlackBerry.

Statistics from analyst firm Kantar Worldpanel showed Windows Phone has had the most success in Europe, with a 5.4% market share across five countries, compared to 2.6% in the US.

The European success is led by a 13.9% market share in Italy, up from 2.8% a year ago.

"[Growth] has been far slower than Microsoft would have liked, but Windows Phone is now starting to gain respectable shares in a number of key European countries," said analyst Dominic Sunnebo. "However, its performance in the Chinese and US markets remains underwhelming. As the two largest smartphone markets in the world, these remain key challenges for Microsoft to overcome during 2013."

Windows Phone gained 3.7 percentage points year on year, while RIM fell by 9.6 points to 6.4%, Kantar said. Android extended its lead with a 10.5-point gain to 54.4%.

Nokia has particularly benefited from Microsoft's growth, with sales up 50% over last year to grab 6.2% of the smartphone market. While that's impressive growth, it's far behind Samsung's 35% and Apple's 31% shares, Kantar noted.

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User comments


Any one might think that some analysts don't want to see a successful Win Phone.

wonder if 6% is enough for the BBC to take notice...?

By nickallison on 23 Jan 2013

Seems like very positive growth

It should be remembered that by the time the iPhone (iOS) had been out for two years it only had a ~1% market share (in 2009), while Windows phone 7 has now only been out for two years and Windows phone 8 a couple of months, so now with a 6% market share is actually pretty good growth.

By skarlock on 23 Jan 2013

I'd also count Windows Phone growth as a positive. It would be good to have three strong Phone OSes to choose from (BB10 can be added to that list if it turns out well).

And with Microsoft's deep pockets behind it, I'm sure they'll try everything they can to make it successful. I'm also happy for Nokia too, who seem to be turning things around having bet everything on Windows Phone OS.

By pbryanw on 23 Jan 2013

only anecdotal....

but i have to say i'm spotting rather a lot more windows phones on trains these days. interesting mix of users too, old and young alike...

By sihaz2 on 24 Jan 2013

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