Skip to navigation
Latest News

Over-55s snap up ebook readers

Kindle with books

By Nicole Kobie

Posted on 18 Jan 2013 at 16:32

Ebook readers are more likely to be in the hands of people over the age of 55 than their younger counterparts, research has revealed.

Consumer research group Mintel said its research showed 29% of people older than 55 own an ebook reader versus 22% of under-55s.

"Digital books are particularly likely to appeal to seniors who may have problems reading or accessing physical books, due to their ability to enlarge text fonts, simple operation and instant download ability," said Mintel senior technology analyst Paul Davies, adding that seniors were more likely to read than other age segments.

While the 7% gap isn't a large gap, it's a much different situation than smartphones, with 29% of over 55-year-olds owning one, compared to 73% of younger people.

While 72% of the over-55s surveyed had a desktop PC at home versus 68% on a laptop, only 5% said they intended to buy a desktop in the near future, instead favouring laptops and tablets.

Mintel said the research debunks the idea that older generations are less likely to keep up with tech trends.

The Mintel report showed 25% of older Brits are spending more on tech than ever before. And while one in four say they need help with new tech, 15% say they know just as much about it as younger people - with one in ten saying they're the first in their families to get new gadgets.

Subscribe to PC Pro magazine. We'll give you 3 issues for £1 plus a free gift - click here
User comments

Both my parents are in their 60s and they both have and love their Kindles. The large font is a big plus point for my mum.

By james016 on 18 Jan 2013

I wonder how ebook usage compares to how many regularly read books in the various age groups. My guess is high correlation

By PeteMelbourne on 19 Jan 2013

due to their ability to enlarge text fonts

Instant large print editions. I love it.

By Alfresco on 19 Jan 2013

Really?

Nobody under 55 has a smartphone. Amazing.

By Stiggy on 19 Jan 2013

Not a surprise

eBooks can enlarge fonts and use Dyslexia friendly fonts. They are a huge leap forward.

PeteMelbourne is most likely correct, that the ownership is proportional to the amount of reading for the age group.

By cheysuli on 20 Jan 2013

Wow

That is so surprising. I wonder if Mintel could carry out some research in the lavatory habits of bears or whether the pope has any specific religous leanings? These are things it would be good to clear up....

By cardch on 21 Jan 2013

Wow

That is so surprising. I wonder if Mintel could carry out some research in the lavatory habits of bears or whether the pope has any specific religous leanings? These are things it would be good to clear up....

By cardch on 21 Jan 2013

Leave a comment

You need to Login or Register to comment.

(optional)

advertisement

Most Commented News Stories
Latest Blog Posts Subscribe to our RSS Feeds
Latest ReviewsSubscribe to our RSS Feeds
Latest Real World Computing

advertisement

Sponsored Links
 
SEARCH
Loading
WEB ID
SIGN UP

Your email:

Your password:

remember me

advertisement


Hitwise Top 10 Website 2010
 
 

PCPro-Computing in the Real World Printed from www.pcpro.co.uk

Register to receive our regular email newsletter at http://www.pcpro.co.uk/registration.

The newsletter contains links to our latest PC news, product reviews, features and how-to guides, plus special offers and competitions.