Nokia exceeds expectations with healthy Lumia sales
By Dave Stevenson
Posted on 10 Jan 2013 at 15:53
Nokia sold 4.4 million Lumia smartphones in 2012, a strong result that helped the company’s mobile phone arm reach underlying profitability for the fourth quarter of 2012.
The company sold €3.9 billion (around £3.1 billion) worth of handsets in the final three months of the year, totalling 86.3 million devices. The company also made €50 million (roughly £41 million) in patent fees.
Stronger sales than the previous quarter meant that Nokia achieved between break-even and 2% operating margin for Q4 of 2012, which comes after three straight quarters of losses. However, the company warned that it expects its operating margin for Q1 2013 to be around -2%.
Nokia’s chief executive officer, Stephen Elop, described the results as "solid" and said the company had "managed its costs effectively2 to bring in a set of results that are better than expected. Nokia sold only 2.9 million Windows phones in the previous quarter.
The news comes in a week in which Elop gave an interview to Spanish newspaper El País in which he apparently refused to commit unequivocally to Windows Phone. The newspaper reports him saying "Today we are satisfied with Microsoft, but anyone can change [their mind]".
Nokia has reported that Elop's comment to El País was mistranslated. In a transcript of the original interview released by the handset maker to Neowin, Elop is reported as saying, "We're looking further into the future, but in terms of what we're bringing to the market, and what we're immediately focused on, we're focused on Windows Phone."
:-O Has the pound really crashed that much against the Euro?
By big_D on 10 Jan 2013
Red faces all round. Ta big_D - corrected.
By davethelimey on 10 Jan 2013
Apparently the Elop quite was a mis-translation:
By magicmonkey3 on 10 Jan 2013
Thanks for the tip magicmonkey3 - we've added an update.
By davethelimey on 10 Jan 2013
Good marketing, of a Good phone with a Good OS = Good Sales results.
Now, if they can substitute those Goods for Greats...
By TigerUnleashed on 10 Jan 2013
Is it good?
Samsung sold 56 million in the 3 months of quarter 3. Apple sold 27 million. Blackberry sold 8 million.
Did the article mean 4.4 million lumias in Q4 or 4.4 million in the whole of 2012 as it states?
By TimoGunt on 10 Jan 2013
This news story must be wrong, as PC Pro has been predicting the demise of Nokia for quite a few years now.
By Stiggy on 10 Jan 2013
Never fear, PC Pro will fulfil their monthly quota of negative M$, sorry MS, stories some other way.
By ish44 on 11 Jan 2013
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