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Why Windows 8 sales are struggling

Surface

By Nicole Kobie

Posted on 30 Nov 2012 at 17:30

Windows 8's sales are struggling, hit by high device prices, low inventory for key products, and a market flooded with cheaper Windows 7 PCs.

It's been a month since Windows 8 officially arrived, and over the past week analysts have weighed in with sales results - as has Microsoft.

While Microsoft claimed it had sold 40m Windows 8 licences - putting it ahead of Windows 7 sales over its first month - many of the third-party reports have been downcast, suggesting Windows 8 is off to a slow start.

Net Applications data shows that only 1.1% of users surfing the web are running Windows 8, which compares to the 3.5% Windows 7 had achieved a month after launch. Rival web analytics firm StatCounter reported similar data, saying Windows 8 was being used by 1.31% of web surfers, compared to the 4.93% seen by Windows 7 a month after its launch.

After just four weeks on the market, it's still early to place blame on Windows 8 for the ongoing weakness in the PC market

Separately, Nomura has cut its PC sales forecast after the "awkward" launch of the OS, and now NPD has weighed in with more ill-tidings.

The analyst firm reported that Windows device sales for the month are down 21% on last year, with laptops down 24% and desktops down 9% - suggesting Windows 8's arrival has done little to help lift the PC market.

"After just four weeks on the market, it's still early to place blame on Windows 8 for the ongoing weakness in the PC market," said Stephen Baker, vice president of industry analysis at NPD Group. "We still have the whole holiday selling season ahead of us, but clearly Windows 8 did not prove to be the impetus for a sales turnaround some had hoped for."

Tablet struggles

Tablet sales haven't bridged the gap - although NPD's data is limited, as Microsoft hasn't given it sales data on Surface for Windows RT. Without the Surface, tablet sales made up only 1% of Windows 8 sales - which Baker described as "almost non-existent".

However, aside from Surface, few other Windows 8 tablets have actually hit store shelves. In the US, Baker said the Asus Vivo Tab and Samsung Ativ were both on sale, but he admitted sales could be stunted by lack of inventory and high prices, with those tablets priced at $599 and $649 - a tough sell against low-cost Nexus and Kindle devices as well as the most recent iPad, at $499.

It's not all bad news. "The strong performance of Windows 8 notebooks with touchscreens, where Windows 8 truly shines, offers some reason for optimism," he added. "These products accounted for 6% of Windows 8 notebook sales at an average price of $867, helping to re-establish a premium segment to the Windows consumer notebook market."

However, that was one reason sales weren't better - alongside a limited number of products, prices were still high. "The fact you got anybody to spend that much on any product is pretty good," he said.

"The Windows 8 ecosystem needs to find ways to get average selling prices on notebooks down onto the $699, $599 price ranges. And then we’ll see significant pick up, I believe."

Windows 7 competition

Windows 7 may also be holding back Windows 8. The new OS grabbed only 58% of Windows-based device sales for the month; in the four weeks after Windows 7 arrived, it secured 83%.

"There’s still an awful lot of Windows 7 devices out there, in most cases they’re going to be priced a little bit lower than the Windows 8 devices, and a lot of consumers are going to pick something that’s a little more comfortable versus something that’s newer," Baker said. "Until you flush out the old inventory, it’s hard to know whether bad sales are because of Windows 8 or because the PC market isn’t performing as well as it has in the past."

He disputed previous reports that PC sales were being held back as consumers waited for Windows 8, saying that pattern was a myth. "It was never true, it has never been true," he said. "I’ve been doing this for 15 years, and I’ve never seen that – certainly not when you have products coming out after the back to school season.

"The back to school buyer doesn't have any choice to buy something by the middle of September, they can’t wait until some new thing comes out at the end of October. They need something new."

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User comments

The Vista effect

W7 taken was, in part, driven by a widespread dislike of Vista. As people like W7, no matter how good (or otherwise) W8, W8 was always going to struggle in comparison.

I think that MSoft are making a mistake in considering the Surface Pro a business machine, and probably pricing it accordingly. Yes, I know we have US pricing but UK pricing? And where can I buy one? I'd like to see one and hold it before I buy. Even Apple sell machines in Argos!

And then there's RT. How does that fit in? While I can see why they've done it, the once homogenous world that ran from the server to the desktop/laptop just got broken. How are they going to join them back together? Some vendors will develop RT versions of their software, but maybe some won't?

May you live in interesting times.

John

By JohnHo1 on 30 Nov 2012

Lack of inventory is key

As I mentioned in another post, I'm interested in a Dell XPS 12 (the convertible tablet/laptop). Someone in a big store told me a month ago they were expecting some. They still are.

Tonight I was in PC World (ever hopeful). There was a chap in a Samsung polo shirt, surrounded by Samsung Tab devices. I asked him if he had any Ativ Pro tablets yet. He looked puzzled. I repeated it. He assured me Samsung don't make anything called an Ativ. I used one of his Tabs to find it on their website. Oh, Windows 8, no, we haven't heard anything about those. Maybe in about three weeks.

Hopeless! It's exactly those form factors which make it (perhaps) worth waiting for Windows 8. So of course, if (as in PC World tonight) all they've got is loads of Windows 8 non-touchscreen laptops, alongside slightly cheaper Windows 7 equivalents, the Win 7 ones will sell. Why go for something more expensive, weird and (arguably) less easy to use on that form factor?

Microsoft also need a dozen pop-up stores around the UK, between now and Christmas, selling Surface RTs, where you can get your hands on one, and use it for real. I bet there's an empty shop in every major "retail destination" they could be using...

By JimmyN on 30 Nov 2012

stuffed channel?

My VAIO is overdue for an upgrade and I have been looking through the main online stores since June. I am not fixated on Sony, as I have been looking at models from Samsung and Asus.

My perception is that the channel is stuffed with old inventory that doesn't seem to be moving and that none of the manufacturers seem interested in pushing Windows 8 hardware (with touchscreen, please) until the old stock has shifted.

Whether this is due to a lack of demand is debatable in my opinion, as I have seen nothing of Macbook equivalence that I can afford (and I can actually afford a Macbook, as it happens, but don't want one).

Many products have been announced in the Windows tablet space, but they don't seem to be making their way to the UK market. Sony in particular seem to be relying on their online store in the UK to shift the latest models, which would be OK, except that that they don't have the retail presence that Apple have, so it is hard to know that they have what I want. Sony's recent VAIOs always seem to get poor marks in reviews for screen quality and I just want to see for myself.

By c6ten on 30 Nov 2012

The important of the channel

Just to reinforce and agree with c6ten. I'd happily buy a desktop without seeing it, but not a laptop: screen & keyboard are too important, and (obviously) cannot be changed, unlike a desktop. So although the Ativ Pro and Dell XPS 12 are both available online, I want to see them first...

By JimmyN on 30 Nov 2012

Because the feature they led with is the main failing

Metro is the only thing wrong with Windows 8. Without Metro, it's a faster more refined Windows 7.

By cheysuli on 1 Dec 2012

Where's the stock?

Just to re-inforce the point made above by more than one contributor, PC Pro gave a glowing review to the ASUS S200e (W8, touchscreen). Where do you buy them? Type that into Google shopping and you can count the hits on the fingers of a maimed hand. Follow the links and you get "Not in stock". Oh, and look at the price that company we all love to hate is charging for a lesser spec version.

John

By JohnHo1 on 1 Dec 2012

Snatching defeat from the jaws of victory ...

is something Microsoft have a mind-blowing talent for!

Two examples:

1. For goodness sake, if they'd just put a button at the left end of the toolbar to bring up the 'Modern' interface they'd have avoided acres of bad press about the loss of the start button!

2. Focus relentlessly on the USP of the keyboard cover for Surface, then break the news that on top of an already premium price you have to pay a gouging extra wodge for this feature! This instantly sunk the proposition for me!

By JohnAHind on 1 Dec 2012

Best selling...

So, it is the best selling version of Windows ever released, yet it is off to a slow start.

Don't you just love analysts.

What are the PC Pro figures for visitors to your website?

That said, for me, you will have Windows 8, Windows 7, OS X, Linux, Android and iOS for November...

Is it possible that Windows 8 users don't frequent the sites that the analysts measure?

By big_D on 2 Dec 2012

start button

Upgraded from windows 7 the day after it launched, the lack of a start menu means it is more unwieldy than windows 7, we are advising all our clients to avoid windows 8 as long as possible

By aryehsc on 2 Dec 2012

@aryehsc: So, you're asking all of your clients to not update to the latest operating system which could afford you training costs, upgrade revenue, hardware upgrades... what a way to make money as a business /s

Last night I updated my partners 8460p to Windows 8 and this morning, after a quick demonstration of the 'charms' (Don't be rude) she's working away EXACTLY as she did before. Funny that.

P.s. aryehsc... what did you use the Start menu for?


@PC Pro: Tablet sales haven't bridged the gap - What tablets? Where are they all? Dell Latitude 10, Acer W510, W700, Lenovo slate 2 etc? Where are they all? Why can't any tech site answer this simple question!

By rhythm on 2 Dec 2012

Windows 8 The Death of PCs

Windows 8 is cheap and nasty so how microsoft going to make there cash pile "Microsoft are going to make you pay them for everything you get from the App Store "but they are mostly free you say" well yes they are until you want to do XZY then its ooo you need the upgrade want to play lev 15 of game XXXX that will be £xx then .They have started blocking programs that don't come through the App Store the money garbing B**** and you through Apple like to play big brother you ant seen nothing Yet.

By JimAbz1 on 3 Dec 2012

Why START? Because it WORKED!

I hear people ask "What did you use the START button for?" well, the answer is "everything", which is why taking it away without replacing it with something better is lunacy.
Shutdown has gone from two clicks to four (with a lot more mouse movement) and this is typical of Metro. Switching 100% of the display(s) to something else, where less than 10% was switched before is slow & inefficient.
Metro itself, is a bolt on. The interface opens like you've just ALT-TAB'd out of a full screen game, and if it wasn't an afterthought, then why return to the real desktop for every application launch? Why no tile creator for desktop software?
MS didn't think this through, or develop it fully, they just said "Oh, stick the tablet menu over the top" and in BETA, when people turned it off, they had a hissy-fit and unplugged the START menu totally.
Windows 8 is a good OS, damaged by a poor design decision. They took away 20 years UI refinement and replaced it with a half-cocked attempt at a Fisher-Price version of rocket dock and no wonder people are reluctant to adopt it.

By cheysuli on 3 Dec 2012

I keep hearing about the start button like it was as important as the engine in a car. There's a simple fix for the lack of start button, and it's been around for years. Hit the Window key, start typing. Done.

To tell people to avoid W8 is just hysteria. A more capable desktop, a more secure and nimble OS is not getting recommended because nasty Microsoft took away a button.

Honestly, is this what happened when the GUI got pushed over the command line? Did everyone start crying themselves to sleep because an easier way (at the time) was found to get things done. Are we not IT professionals? Are we really this worried about not having a button.

One single button press and everything the start menu was and much, much more is right there.

It's quite sad that this innovative UI is being hammered by stick-in-the-muds who cannot seem to see the advantage of a unified UI over many form factors, this more capable OS which can be so much easier to use for consumers and professionals alike.

My RT is used for media consumption and boots in to Metro with various reading, news, gaming, social and media apps. And it's lovely. I can watch TV while tweeting using the panes on a small screen and it just works (hat tip to the fruits).

My desktop boots to desktop (although I see no reason why simple running the desktop manually at boot is a problem) and I see Metro occasionally when searching (has anyone tried the global search in Windows 8???!!! No?) or very quickly finding the right control panel app to do something. Whatever I do, it's quicker BECAUSE of the new interface.

Would I go back to Windows 7? Why, that would be stupid.

As for the 'death of PCs' (comment above) - I'm sorry but I'm not 100% sure what is being said - I think the complaint is about episodic content. Hardly a MS invention and I'm not at all sure how this has any impact on the OS these apps run on. What programs are blocked? Do you mean on RT? That's because RT cannot run programs for x86 - it's up to developers to decide if they want their app to run in RT and Win8. It's also up to them if they choose an episodic model.

One day, many of people who immediately took a dislike to W8 will use it and realise that, actually, it's better, much better than W7. That day will be when the rest of us are using Window 10.

By onegin101 on 3 Dec 2012

Problems!

I recently bought a new laptop BECAUSE I could still get it with Windows 7. My problem with Windows 8 is that although it does have a lot of improvements over 7, TIFKAM feels clunky and poorly implemented. It feels like a concept, not like a finished OS. Windows 7 on the other hand feels polished and finished. As good as some of Windows 8 is, as a finished OS, it feels confused and poorly defined.

The other problem with the computing world IMO in general is the increasing push of awful screens on laptops. Go into any PC World and I bet you that a good 80% of the laptops there will have awful glossy 16:9 screens running at the low resolution of 1366x768 (only slightly higher than my mobile phone).

Matte screens are fairly rare, 16:10 laptops are unfortunately extinct (outside of the Macbook) and you've got to pay a premium to get a laptop with a half decent resolution.

Screens on laptops were better 5 years ago than they are today and going backwards isn't a good way to persuade people to upgrade - especially with the competition you get from flashy super-high-res tablets!

So, combine crap screens with a confusing OS and compare this with older laptops that have better screens and more familiar operating systems and it's no wonder IMO that people are less willing to upgrade.

By Trippynet on 3 Dec 2012

@Trippynet see my comments on the Surface Pro new story about resolution - I'm replacing a *six* year old 15 inch Inspiron with 1680x1050; most can't get near that today. Daft. But that's because we're a minority - for those who *only* web browse - about 85% of PC users, today, I guess - resolution doesn't really matter.

The same reason (we PC Pro readers are *not* mainstream) probably also partly explains the Start button issue. Apparently, MS research showed few people use it. I do, because I can't remember the names of all the applications I use. And yes, I have tried the search in Windows 8. And yes, it's good (as is Win 7). And yes, I could pin what I want somewhere or other, but it's a hassle to have to do so. Even the XP Start Menu is intelligent enough to remember recent/frequently used apps *automatically*: I'm not sure - does Win 8 do that out of the box on the Metro screen or anywhere else?

By JimmyN on 3 Dec 2012

@JimmyN

Indeed. It's a major problem at the moment if you want a laptop for anything other than idle web browsing and film watching.

The missus wanted a replacement for her ageing Lenovo ThinkPad (matte 16:10 1400x900 screen) and I was appalled at the dreadful quality of most the screens out there.

In the end she settled for a Samsung Series 9 (1600x900). It's a very nice laptop and at least she managed to match the vertical res of her old laptop, but it was also very expensive and the screen is a lot shorter due to its poor aspect ratio.

Maybe in a couple of years time the manufacturers will have got out of this depressing 16:9, glossy, low-res pit that they're currently in. Maybe it'll co-inside with Windows 9! :-)

By Trippynet on 3 Dec 2012

Just the wrong plan in my eyes

cheysuli is correct. It's just a bolt on. You can see that in half the settings when you click them and it opens the desktop and shows the old Windows 7 dialog. Windows 8 with two screens is awful. Only one Metro app open at a time. I'm not a stick in the mud, I love iOS and quite frankly Microsoft should have created a separate OS for tablets. The desktop could have had a tablet mode to use tablet apps on if they wanted

By TimoGunt on 3 Dec 2012

A dog's dinner

OK, so now we're encouraged to start typing the name of the programme we want to run. That's no good to me. I'm lazy. I want to point and shoot. Why make me use a keyboard any more than I have to?

And another thing: it's a dog's dinner of an OS that has an identity crisis. Launch IE from the Metro interface (or whatever it's called now) and it launches full-screen in the new interface, big toytown buttons and all. That's fine, but launch Control panel using the same method and it takes you back to the Desktop and what you could only describe as a legacy window. This is true of several apps. You're never really sure which environment they're going to open up in.

So, Microsoft, either make it a tablet OS or a Desktop OS, not a mish-mash of both.

By AndyChips on 4 Dec 2012

Five copies in my household

1. There is a global recession and people are forced to spend wisely. It is crazy to buy new kit if you don't need it.

2. You don't need to buy a new PC in order to use Windows 8. In my household we have four laptops and one PC running Windows 8 Pro. All but one are several years old, the oldest being six years next month. One laptop is a week old, supplied with Windows 7 and immediately wiped and upgraded to Windows 8 by me. When it's just £15 for a copy of Windows 8 why spend £100s more for new hardware you don't need?

3. As annoying as Metro is, it is not hard to set yourself up to barely be troubled by it, without resorting to additional software. I do use the Windows key, a lot, and for me the Metro interface is just one big "Start" menu. Anything in regular use is pinned to the task bar and I operate 99% of the time in the regular desktop environment. I do not use Metro apps at all. I do not use the Store. I already have the apps I need - Office 2003, Lightroom, Chrome, Zoombrowser - bought and paid for and running on the desktop.

4. None of our devices have touch screens. The laptop touchpad is perfectly adequate for producing all required gestures. I can't even think why I would want a touchscreen on a laptop or PC. I don't want smeary marks on the screen. If I had a tablet then of course paw prints are inevitable, but far from mandatory or desirable on anything else.

5. There is no reason on earth for Windows 8 to drive new hardware sales. The OS is good. Just buy the OS and run it on your old kit. That said, there is not much wrong with Windows 7 either, so unless you are an enthusiast even spending £15 to upgrade the OS seems a needless expense. If you're on Vista or older then perhaps there is sense in the upgrade, but it's hardly compulsory for most people.

By tdodd1 on 6 Dec 2012

some simple suggestions

Take Windows 8
Add a start button

Have obvious buttons in obvious places to do things (ie one for the right hand sidebar, sorry "charms")

Remove the ghastly metro UI and if you must have a tablet UI, give us one that looks like ios or android rather than a preschool experiment.

simple

Craig.

By craigcockburn on 6 Dec 2012

Why are Windows8 sales struggling? It is an appalling OS. Many changes purely for changes sake, the number of clicks required to turn of the PC added to such an unfriendly interface, makes this unpleasant to use. I will hang on to the excellent Win7 for the foreseeable future and if MS fails to either improve Win8 or listen to consumers concerns with the next release, I will be an ex-Microsoft user.

By polinsteve on 6 Dec 2012

A different slant:

Here's an excellent (anonymous) quote I just read on another forum:

"Microsoft doesn't care about people who use computers to work: writing reports, using pivot tables, designing buildings, doing civil engineering, measuring air quality, calculating orbits, or searching DNA. They are concentrating instead on people who spend their day "swiping" and "scrolling", listening and watching, socializing and downloading.
I remember sadly the reverence programmers felt for every CPU cycle in 1959. Today we spend Tera-watts supporting a UI that gets us to "apps" which don't do anything for us or society."

By AndyChips on 6 Dec 2012

Take Win 8 & #**@ it!

The fact that Win 8 is freely available on every torrent site you care to mention & I can't be bothered to download it expresses my opinion better than any words of mine.

I liked Win3, Win9x, 2000, XP, even Vista once SP2 was installed and Win7 too all of which flowed effortlessly from one to another.

However 9 breaks new ground I simply don't want to plough. As I understand it I would either have to waggle my mouse around like a demented dervish or click the Windows key and type in a command to get the system to actually do very much at all.

Thanks but no thanks, any marginal speed increase in 8 over 7 would probably be pretty well imperceptible on a reasonably powerful desktop while to added waggle time would be all too obvious.

By TheBigIdiot on 6 Dec 2012

START-attack!

I've said it before and will keep saying it, if the left the start menu in, it would all have gone so much better for them.

Presumably this is why Steve Sinofsky left Microsoft.

Years of developing a GUI dumped in favour of Ballmer panicking about not being in the tablet market.

Windows 8 a *unified* operating system: No! Its a fudge forced together.

Its great on a touchscreen device for doing user type things.

Put it on a desktop and you have power users taking retrograde steps in efficiency.

All Microsoft needed to do was make the desktop customisable. Simple options for turning on the start menu, deciding which interface to boot into desktop or Metro by default, and the ability to disable Metro much like disabling the Sidebar and its gadgets.

A Professional desktop operating system should always feature power a customisation options by default.

Hiding things that are already there in the codebase is foolish and will be costly.

By Gindylow on 6 Dec 2012

The journey away and the journey towards

Maybe it has got something to do with the fact that Windows 7 followed Vista (which was horrible) while Windows 8 follows Windows 7 which is excellent. If you are happy with your set-up why change? Unless of course you want a touch screen. I can hardly reach my screen from where I sit, so I would also have to buy a hand extension, and that would probably cost an arm and a leg. When I change my laptop in about four years time I will take a look. Meantime, I will carry on working. I often wonder what people who are constantly changing their hardware actually do with a computer when they have one. Complain about it and surf for the next one, if some of your correspondents are to be believed.

By PeterMcIntyre1 on 6 Dec 2012

The journey away and the journey towards

Maybe it has got something to do with the fact that Windows 7 followed Vista (which was horrible) while Windows 8 follows Windows 7 which is excellent. If you are happy with your set-up why change? Unless of course you want a touch screen. I can hardly reach my screen from where I sit, so I would also have to buy a hand extension, and that would probably cost an arm and a leg. When I change my laptop in about four years time I will take a look. Meantime, I will carry on working. I often wonder what people who are constantly changing their hardware actually do with a computer when they have one. Complain about it and surf for the next one, if some of your correspondents are to be believed.

By PeterMcIntyre1 on 6 Dec 2012

The journey away and the journey towards

Maybe it has got something to do with the fact that Windows 7 followed Vista (which was horrible) while Windows 8 follows Windows 7 which is excellent. If you are happy with your set-up why change? Unless of course you want a touch screen. I can hardly reach my screen from where I sit, so I would also have to buy a hand extension, and that would probably cost an arm and a leg. When I change my laptop in about four years time I will take a look. Meantime, I will carry on working. I often wonder what people who are constantly changing their hardware actually do with a computer when they have one. Complain about it and surf for the next one, if some of your correspondents are to be believed.

By PeterMcIntyre1 on 6 Dec 2012

Windows 7 had an easy birth to a waiting public desperate for something that worked to replace a poor performing OS and and ageing OS.
Windows 8 is trying to replace something which is the most refined version of a way of doing things with something completely different. In a contracting market this is never going to work well, so why is everyone surprised when sales are down?

Having played with a Surface RT for a week I have to say it confirms my opinions about Windows 8, it is for me an unintuitive interface and simple things that would make it easy to use are missing. I have a windows 7 phone and it is a lot more obvious what you need to do to achieve even simple things such as remove/move tiles or uninstall apps.

Having found the bar on the right and the search feature, you can search everything but not help which surely the most stupid thing ever, and when you do get to help it is a desktop app which is really very poor.

All the Office apps are impossible to use with a finger because everything is so small.

Windows 8 is only a half finished OS. There is a a lot of good stuff underneath but the interface and many of the minor bits are yet to be completed. It is the Vista.
If I had a free upgrade (as I do at work) I would be extremely reluctant to take it as it would not make me more productive and would cause much shouting at and banging of my PC.

My Boss however loves it.

For me roll on Windows 8.1/9 in January 2015.

By Lorribot on 6 Dec 2012

I'll stick with W7

18 months ago,I bought a new desktop computer designed (hopefully) to be fast and spacious enough to last some years. It came with W7 Pro installed and my old one was XP Pro. I liked XP ...I like W7 probably better since getting to know it.
My computer is mainly for my work which is image and photography based, so a laptop or tablet will never replace it.
From what I've read about W8, it's not something I'm even curious to try - I need something that is efficient and intuitive. W7 seems to suit me perfectly.

By trishahardwick on 8 Dec 2012

@cheysuli

Absolute rubbish!! Learn to use W8 and you will realise the Start button is a non-issue!
Shutdown? From the desktop press Alt+F4 and hit Enter! It's quicker than using the Start menu. Or set the Power Button to shutdown instead of Sleep!
Press Windows Key + X or right-click the Windows button in the bottom left corner... you get just about everything else that was on the Start Menu. Press Windows Key and type to search applications, Windows Key ... + W to search settings, + F to search files, + H for sharing, etc.

By cooloox on 3 Jan 2013

Shut Down

I can't believe the nonsense about Shut Down!! Ok let's see the options:
on a laptop set your power button to shut down, leave closing the lid as Sleep. Shut down is one press of a button! On any type of PC set the power button to what you like and use Alt+F4 from the desktop to bring up the shut down dialog. Big deal! From "anywhere" press Windows Key + I and there is a power button. Press that to choose shutdown restart, sleep etc.

People need to adjust and stop crying over nothing. I have not missed the Start button ONCE! There is a free way to put it back called Classic Shell, but I haven't installed it because I simply don't need it.

By cooloox on 3 Jan 2013

what is really happening

Here is the secret.

1. Tablets (and to a much lesser extent chromebooks) are eating into traditional laptop sales.

2. Microsoft miscalculated and alienated many of its traditional customers, so Windows 7 to Windows 8 upgrades were reduced. [ I know some who did upgrade who have subsequently gone back to Windows 7]

3. The channel had too much Windows 7 stock to clear (and it was well liked) so this is eating away at potential sales.

4. The innovative Windows 8 devices were not available in the quantity and prices required in the x-mas period (e.g. Vivobook).

5. Windows 8 UI is pretty marmite. Which is a major problem for a mass market product.

Result: Failure. Like it or not, this is bad news for the once mighty Microsoft.

By deaglecat on 3 Jan 2013

Waiting...

I'm waiting for the Surface RT to come down in price a bit before I delve into Win 8. I love the design but can't justify the best part of £500 for a tablet + keyboard. I don't care about the 'lack' of supposedly essential apps in the Store. Most of my current apps are just toys to keep me amused on the train. I'm happy with Office, web, email on the Surface. If I want games and serious software I'll use my desktop, or for casual games and social networking I'll use my smartphone.

By stefani on 7 Jan 2013

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