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HP's PC chief calls Surface "kludgey"

Surface

By Stewart Mitchell

Posted on 15 Nov 2012 at 15:42

The head of HP’s computing division has launched a scathing attack on Microsoft’s Surface tablet, claiming it poses no competition for his company.

HP recently unveiled its own ElitePad business tablet, despite shelving the consumer TouchPad only months after launch last year as the company went through a period of upheaval. Todd Bradley, the head of HP's PC business, does not view Microsoft's Surface tablet as a challenge.

"I'd hardly call Surface competition," Bradley said in an interview on IDG’s Citeworld. "One, very limited distribution. It tends to be slow and a little kludgey as you use it and it's expensive. Holistically, the press has made a bigger deal out of Surface than what the world has chosen to believe."

Holistically, the press has made a bigger deal out of Surface than what the world has chosen to believe

According to Bradley, HP has no intention of launching a consumer tablet this year because the company is unsure about the viability of a market already brimming with competing devices.

"We're not entering the consumer tablet fray any time soon. We'll be doing something next year, but you won't see a consumer tablet from HP before Christmas.

"Whether we go into tablets – there's a whole litany of ARM-based Android, ARM-based Microsoft, there's quite a grid. We'll be judicious about how we deploy against application availability in the enterprise, consumerisation, and price points."

According to Bradley, the company is also still trying to convince its enterprise customers that it is serious about making PCs, which the company considered ditching during the turbulent reign of Leo Apotheker.

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User comments

HP an authority on tablets?

Not likely!

Cannot expect any of the hardware vendors to like it when Microsoft have said that the only reason they have is because no one has done anything that lets it compete with Apple. You failed HP along with others who have just not tried hard enough.

By Jamie_C67 on 15 Nov 2012

HP

why are HP so rubbish? I'll tell you why:

"...there's quite a grid. We'll be judicious about how we deploy against application availability in the enterprise, consumerisation, and price points."

what a pile of bollocks

By gavmeister on 15 Nov 2012

?

Dear HP,

Where were you when the iPad hit? Oh yeah, nowhere. Instead of giving us an update HP TC1100 you sent us the Slate 500. A single core Atom CPU that was really, REALLY slow. Then you gave us the Slate 2. An even SLOWER tablet.

Now what do you have? You canceled the excellent 2700 tablet range and are set to release, after EVERYONE ELSE, your new device that sits at a resolution of 1280x800. No SD card slot on the machine. Sure, the jacket thing works well, but that's about it.

Please... stop.

Give us GOOD kit before even mentioning another company

By rhythm on 15 Nov 2012

Why?

I just don't understand why companies need to bad mouth each other.

The Surface looks awesome but so does the HP Envy X2!

Let your products do the talking, it's the only part the consumers pay attention to.

By Grunthos on 16 Nov 2012

I agree with all of the above comments

They need to look at their own rubbish devices before critisising others. With heads like Todd Bradley in charge, the Apple board will be having a good laugh.

By qwerty on 16 Nov 2012

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