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Microsoft unveils first new company logo in 25 years

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By David Bayon

Posted on 23 Aug 2012 at 15:12

For the first time in 25 years, Microsoft has issued a new company logo to usher in the Windows 8 era.

Made up of a newly square Windows symbol alongside grey Microsoft logo type, it's been designed to closely match the logos for other products in Microsoft's portfolio, including Office and Xbox.

Click here to read our full review of Windows 8.

"From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs," said Jeff Hansen, General Manager of Brand Strategy.

Microsoft logo

"This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning."

The logo takes pride of place on Microsoft.com from today, and will be used in Microsoft's retail stores and on all future TV ads.

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User comments

Hmmm...

I wonder how long it'll be before Lego joins the ranks of those suing successful tech companies?

By PaulOckenden on 23 Aug 2012

The first thing it reminds me of is the old soft drink Quatro. It's the 4 squares that do it
http://www.canmuseum.com/Staging/Images/Cans/22681
.jpg

By james016 on 23 Aug 2012

It must have took around 5 minutes in paint to come up with that design. Not that it's bad in any way it just looks a bit simple.

By Bowser on 23 Aug 2012

I can't help but think of windows 3.11 for some reason.

By tech3475 on 23 Aug 2012

This is earth shattering

Really.

By qpw3141 on 23 Aug 2012

Does my monitor need calibrating again...

or do those four colours in the panes look curiously sickly?

By TheHonestTruth on 23 Aug 2012

Tweet by a co-worker: New @Microsoft logo looks like it was designed in Paint by someone in HR.

By mark_brewster on 23 Aug 2012

Did the run an competition for pre-school children and this won?

Seriously hope they didn't pay someone to come up with this.

To anyone who didn't know you would think this new one was the 25 year old version.

By kingct on 23 Aug 2012

Artistic

Pointillism on the microscopic scale.
Magnified a billion times, this proves Lebesgue integration and Fourier differences.
Hi Microsoft... give me a little wave please.

By lenmontieth on 23 Aug 2012

One colour is almost but not quite red, another almost but not quite green, followed by an almost but not quite blue and an almost but not quite yellow.

That should be Microsoft's company motto from now on - Almost but not quite.

By John_Greythorne on 23 Aug 2012

WOW!!!

I'm all excited... this is the best LOGO Micro$oft ever had...


"Registered LINUX user #534582" (Certified HP, CST, CWNA, CNACT, A+)

By tomsawyer71 on 24 Aug 2012

New tag line

"We're Microsoft and we're UGLY! [psst, check out our Metro, too :)]"
Maybe ugly is the new black. I am so behind the times.....

By beep54 on 24 Aug 2012

come on all you damn MS Haters

You can do better than this wishy washy pointilist sniping.

MS has gone Metro (dont even bother commenting on the name) like it or lump it. Me, I like it, it makes a change from soft rounded semi transparent corners of yore.

By nickallison on 24 Aug 2012

Good to see..

..and you certainly can't accuse them of going at Windows 8 half-heartedly. So often companies get accuesd of doing too little too late in the face of a challenge from a rival. Well, it might be a bit late but you certainly can't accuse them of doing too little. But maybe I'm biased as I'll be queueing (?) ok, queueing may not be necessary, but I'll be buying it on launch day for my home PCs.

By NR5674 on 24 Aug 2012

The logo change doesn't bother me

but I know who will be jumping up and down with joy. Software pirates. Each time a company simplifies a logo like this it plays into their hands. So now they have nice plain logos for windows and Microsoft, very simple designs on packaging to recreate. instead of spending hours on it it will take minutes

By mr_chips on 24 Aug 2012

I remember quatro. wouldn't mind one of them right now lol

By mr_chips on 24 Aug 2012

Bland is inadequate...

I'm not over-impressed, but hey, it's only a Logo, I'm only a punter.

Mostly it's 'invisible' 'til someone points it out....

By wittgenfrog on 24 Aug 2012

Well, it can't hurt

I guess...

By Alfresco on 24 Aug 2012

Hmmmm

Not so new after all?

http://www.wpcentral.com/microsofts-new-logo-has-t
ies-past

By rhythm on 24 Aug 2012

Recession

We are in a recession, we can't afford the shiny shiny any more, Microsoft are just moving with the times. :-P

By big_D on 25 Aug 2012

Simplified

Designing something to be simple doesn't always make it good.

By Duncanbaines on 25 Aug 2012

Loads'a Money

I want to be a logo designer when I grow up.

By NickN on 30 Aug 2012

Loads'a Money

I want to be a logo designer when I grow up.

By NickN on 30 Aug 2012

Loads'a Money

I want to be a logo designer when I grow up.

By NickN on 30 Aug 2012

Oft.

What complete bean designed this! Whatever they got paid it was to much. Even an apple ;-) ;-) lol!

By BongoManCan on 30 Aug 2012

Squares with square corners

Clearly designed to avoid a lawsuit.

By baldmosher on 30 Aug 2012

Looks familiar

Blue, Red, Yellow, Blue, Green, Red. New Microsoft? No, Google. When Google buys them, at least the colours will match.

By craigcockburn on 30 Aug 2012

So 1960's

I bet they didn't even offer to pay the pet monkey that painted it.

By shrek59 on 30 Aug 2012

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