Microsoft unveils first new company logo in 25 years
New logo designed to usher in a new era, and to match the style of Microsoft's other divisions
For the first time in 25 years, Microsoft has issued a new company logo to usher in the Windows 8 era.
Made up of a newly square Windows symbol alongside grey Microsoft logo type, it's been designed to closely match the logos for other products in Microsoft's portfolio, including Office and Xbox.
"From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs," said Jeff Hansen, General Manager of Brand Strategy.
"This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning."
The logo takes pride of place on Microsoft.com from today, and will be used in Microsoft's retail stores and on all future TV ads.